Updated:
Private Financial Counseling
Private Financial Counseling is an SEC-registered investment adviser in Los Angeles, CA, established in 1986. The firm manages $262 million in regulatory...
Private Financial Counseling
Private Financial Counseling is an SEC-registered investment adviser in Los Angeles, CA, established in 1986. The firm manages $262 million in regulatory assets. It employs 10 people, including 3 investment advisers.
General information
Firm type
Bank / Wealth / Trust
Year founded
1986
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Frequently asked questions
Who runs investment decisions and portfolio construction?
The firm's investment adviser representatives, named in its SEC Form ADV filings, manage portfolio construction as a collective. Because Private Financial Counseling does not manufacture its own financial products, the investment committee selects third-party asset managers and individual securities. Final asset allocation and manager selection authority rests with the senior principals identified in the firm's regulatory disclosures.
How is the firm related to any bank, broker-dealer, or trust company?
As a registered investment adviser, Private Financial Counseling is operationally independent from any bank or broker-dealer — it is not a division of a larger financial conglomerate. The firm coordinates with external trust companies and estate attorneys for client needs that extend beyond its advisory mandate, but it has no affiliated trust bank or proprietary custody platform.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on registered investment advisers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: