other

Updated:

Procter & Gamble

Procter & Gamble is a Cincinnati-based firm founded in 1837. It invests in early-stage companies in consumer goods and technology sectors across the US.

Procter & Gamble

Procter & Gamble is a Cincinnati-based firm founded in 1837. It invests in early-stage companies in consumer goods and technology sectors across the US.

Website
us.pg.com

General information

Firm type

other

Year founded

1837

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Cincinnati

Corporate office

Cincinnati, OH, United States

Principals

Jon R. Moeller

President and Chief Executive Officer

Andre Schulten

Chief Financial Officer

Sector focus

Consumer GoodsHealthcareHome CarePersonal CareBaby CareFeminine Care

Frequently asked questions

Who runs investment decisions at Procter & Gamble?

Jon R. Moeller became CEO in November 2021, succeeding David Taylor. Andre Schulten serves as CFO. The board of directors oversees long-term strategy. P&G does not have a separate family office; it is a publicly traded corporation with no controlling shareholder.

How does Procter & Gamble source innovation and deal flow?

P&G operates an open-innovation model called Connect + Develop, launched in 2001, that sources external partnerships, licensing, and acquisitions from startups, universities, and suppliers. The program has resulted in over 2,000 agreements and contributed to brands such as Swiffer and Febreze (per P&G, 2023).

Is Procter & Gamble structured as a family office or operating company?

P&G is a publicly traded consumer goods corporation listed on the NYSE (PG). It does not operate as a family office or investment firm. The founding families — Procter and Gamble — no longer hold controlling stakes.

What investment stages does Procter & Gamble typically target?

P&G typically targets early-stage to growth-stage companies in consumer health, personal care, and home-care categories through its Corporate Innovation Fund. The fund makes strategic minority investments, and the company also acquires established brands outright, as it did with Merck KGaA's consumer health business in 2018 for $4.2 billion.

Which sectors does Procter & Gamble explicitly avoid?

P&G avoids food and beverage, alcoholic beverages, tobacco, firearms, gambling, and defense industries. The company maintains a clear consumer-health and home-care focus and has divested food brands like Pringles and Jif over the past two decades.

Where does the underlying wealth come from for Procter & Gamble?

P&G's wealth was originally generated from soap and candle manufacturing by William Procter and James Gamble. The company's market capitalization was approximately $380 billion as of May 2026. The founding families no longer have significant ownership.

Does Procter & Gamble maintain philanthropic structures, and how are they separated?

P&G does not operate a separate foundation. The company's charitable giving is channeled through the P&G Fund, a corporate giving program established in 1953 that disburses approximately $50 million annually in grants and product donations (per P&G, 2024). It is fully integrated into the corporation and not an independent entity.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on investors?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

More Cincinnati other profiles