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ProducePay
Pablo Borquez founded ProducePay to finance growers and reduce 60% food waste across a 20-country fresh produce network.
ProducePay
ProducePay confronts the structural fragility of fresh produce supply chains, where a single shipment can travel 1,600 miles and pass through eight intermediaries. The firm extends short-duration working capital — including pre-season advances and Quick-Pay receivable financing — to growers and distributors in North America, Latin America, and Europe, with a global footprint spanning Argentina, Mexico, the Netherlands, and the United States. Its Predictable Commerce Programs bundle this capital with a sourcing network and a visibility tool that tracks shipment quality in transit. The firm was recognized as one of Fast Company's Most Innovative Companies in 2023 and named a fast-growth climate tech startup to watch by Business Insider that same year (per company website). Its financing activity concentrates on the produce middle market, a segment historically underserved by traditional agricultural lenders. ProducePay's capital solutions are integrated with its trading network, which connects buyers and sellers for recurring 52-week sourcing programs that stabilize commodity supply. Team size, total deployment, and ownership structure are not publicly disclosed. The firm operates from a single office in downtown Los Angeles and does not list affiliated investment vehicles, philanthropic foundations, or club memberships. ProducePay presents itself as a technology-enabled specialty finance company rather than a fund manager, using its own balance sheet and third-party capital to fund receivables and pre-season lines. Unlike a conventional venture-backed fintech, ProducePay embeds its financing within the produce transaction itself — factoring payment against shipment documentation and using predictive analytics to monitor delivery risk. This integrated model collapses the traditional separation between lender, broker, and logistics provider, aiming to reduce the 60% value waste that the firm identifies as the industry's central inefficiency.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
447 S Hewitt St., Suite B, Los Angeles, CA 90013, United States
Sector focus
Frequently asked questions
What problem does ProducePay specifically solve in the fresh produce supply chain?
ProducePay addresses the extreme volatility and fragmentation that leads to 60% economic value and food loss in fresh produce supply chains. The firm provides working capital, shipment tracking, and a trading network to growers and buyers, aiming to stabilize cash flows and reduce waste from market fluctuations, weather, and intermediary markups. Their Predictable Commerce Programs integrate these tools into a single workflow designed to create 52-week supply consistency.
Who runs ProducePay?
The firm was founded by Pablo Borquez, who comes from a fourth-generation farming family and backgrounds the company's origin in challenges he observed growing up in agriculture. The current management team and leadership structure beyond the founder are not publicly detailed on the firm's primary website.
How does ProducePay's financing work for a grower?
ProducePay offers two main financing products: Pre-Season, which provides working capital before the growing season to cover input costs, and Quick-Pay, which accelerates payment on shipped produce by turning receivables into immediate cash. Capital is embedded directly into the transaction flow rather than offered as a standalone loan product, with funding decisions tied to shipment data and the firm's visibility tools.
Is ProducePay a lender, a marketplace, or a technology company?
ProducePay operates at the intersection of specialty finance and a trading network. It provides direct financing to growers and distributors, connects buyers and sellers through its Sourcing program, and offers a data-visibility platform for shipment tracking and quality control. This makes it a hybrid operation, though it functions most closely as a technology-enabled specialty finance company that uses its own and third-party capital to fund produce transactions.
Where does ProducePay operate?
ProducePay lists a global footprint covering 20 countries across the Americas and Europe, including major produce exporters such as Mexico, Peru, Chile, and the Netherlands, as well as buyers in the United States, Canada, and the United Kingdom. The firm's headquarters are in Los Angeles, California.
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