PROM12

Co-founders Daniel Herter and Sebastian Säuberlich lead all investment decisions. The firm's website describes them as experienced hands-on investors who serve as strategic sparring partners to portfolio company management. No separate investment committee or external advisory board is disclosed, consistent with PROM12's positioning as an entrepreneur-led, decision-light investor.

PROM12 does not disclose a specific sourcing model, but its deal-situation typology — succession solutions, management buy-outs, carve-outs, and buy-and-build — suggests a relationship-driven approach common among DACH mid-market investors. The co-founders' personal networks within the IT services and software sectors likely anchor deal origination, reinforced by the firm's explicit targeting of founder-owned businesses seeking a cultural and operational fit.

PROM12 is structured as an asset manager and private equity firm, not a family office. It does not disclose whether it raises third-party institutional capital or invests from a permanent capital base. The firm's emphasis on flexible holding periods and founder-aligned governance suggests it may operate outside a conventional 10-year fund cycle, but no specific fund documentation is publicly available.

PROM12 targets profitable, established companies with revenue up to €50 million and EBIT between €0.5 million and €3.0 million — squarely in the small-cap buyout stage. It takes flexible equity stakes between 35% and 95%, with a stated preference for majority control and typical governance rights. The firm does not engage in venture capital, minority passive investing, or startup-stage financing.

The firm focuses narrowly on IT, IT services, and software businesses within the DACH region — Germany, Austria, and Switzerland. Confirmed subsectors include managed IT services (via List + Lohr), Atlassian platform services (via Communardo and bitvoodoo), and broader enterprise software and IT consulting. PROM12's website provides no indication of interest in non-tech sectors, nor does it list explicit exclusions beyond an ESG screening policy that claims to filter out investments not aligned with responsible investing principles.