Prosci

Prosci

Prosci was founded in 1994 by Jeff Hiatt, a former Bell Labs engineer and program manager who identified a gap in how organizations handle the human side of corporate change. The firm is headquartered in Fort Collins, Colorado, with additional offices in Canada, Australia, Belgium, the UK, Italy, Spain, Mexico, Chile, Colombia, Brazil, Singapore, and Portugal. Prosci sells a proprietary change-management methodology backed by ongoing benchmarking research. Its offerings include training and certification programs for practitioners, advisory services for enterprise transformations, and the Prosci ADKAR Model (Awareness, Desire, Knowledge, Ability, Reinforcement). The firm focuses on two primary transformation types: ERP implementations and AI adoption. Clients include Avnet, Thermo Fisher Scientific, and Microsoft — the latter cited Prosci's role in supporting its Investor Relations team's platform change. Geographical footprint spans North America, Europe, Latin America, Asia-Pacific, and the Middle East. The firm reports it has trained over 267,000 people and operates in countries with Prosci teams and partners. It does not disclose revenue, AUM, or ownership structure. Prosic maintains a philanthropic arm supporting St. Jude Children's Research Hospital, Wounded Warrior Project, and local Fort Collins charities — separated from its commercial operations (per firm website). Prosci's structural differentiator is its adjacency to academic research: it builds all products on its own longitudinal benchmarking studies of change leaders, not consulting intuition. It does not operate as an investment vehicle or asset manager — the firm is a for-profit research-and-education company that licenses methodology and certifies practitioners.