Prosperity Planning

Prosperity Planning

Prosperity Planning opened in 2004 in Kansas City, Missouri, with a focus on transforming client success into long-term prosperity. Founding partner Dan Reiter, a CFP® and CPA, structured the firm as a fee-only Registered Investment Advisor that bears a legal fiduciary duty to put client interests ahead of any product or provider. The firm reports serving 370 households as of February 2025, spanning divorcees in transition, pre-retirees validating their savings, and retirees managing decumulation. The firm's model combines financial planning with in-house tax preparation and strategy through Reiter's CPA license. Asset management sits alongside retirement-income modeling, tax-loss harvesting, and coordination with external tax preparers. Client portfolios are customized rather than model-driven, with the firm explicitly avoiding any proprietary fund or commission-based product. While Prosperity Planning does not disclose asset-class allocations, its published commentary regularly addresses macroeconomic conditions, interest-rate policy, and tax-code changes — suggesting a cross-asset posture that includes equities, fixed-income, and tax-advantaged vehicles for US-based individual and charitable accounts. Operating from a single office in North Kansas City, the firm fields a team that includes additional CFP® professionals and an operations manager. As of mid-2025, Prosperity Planning had not launched adjacent vehicles such as a philanthropic foundation or club-commitment platform; its membership affiliations are professional rather than deal-oriented. In recent months, the firm hosted economist Marci Rossell and former Kansas City Fed president Esther George for client briefings on the economic landscape (per the firm, 2025) — an engagement pattern that signals a macro-aware, client-education approach rather than an aggressive capital-formation strategy. The structural differentiator is the integrated CPA/CFP® model under one roof. Unlike planning firms that outsource tax strategy or refer clients to external preparers, Prosperity Planning keeps both disciplines in-house, giving Reiter and his team a real-time view of how planning changes ripple through a client's tax return. That architecture makes the firm behave less like a conventional RIA aggregator and more like a multi-family office for households that value direct coordination of investment and tax decisions.