Proxy

Proxy

Proxy was founded in 2016 by Denis Mars, who serves as CEO, and Simon Ratner, who is CTO. Both previously built identity-systems at companies like Google and Apple. The company has not disclosed any formal family-office or asset-management structure; it appears to operate as a standalone venture-backed technology firm. Proxy's primary business is a cloud-based identity platform paired with a physical card. The card stores cryptographic keys and supports NFC, allowing users to unlock doors, log into laptops, or authorize payments with a tap. Proxy has cited integrations with major access-control providers including LenelS2 and Genetec (per Proxy, 2023). The company's revenue model combines hardware sales with per-seat software licenses, targeting mid-market and enterprise organizations. As of 2025, Proxy reports deployments across North America and parts of Europe. The firm raised a $42 million Series B round in 2024, led by Acrew Capital (per TechCrunch, 2024). Prior investors include Silicon Valley Bank and goldman sachs. Proxy employs roughly 100 people across its San Francisco and New York offices. The company has not disclosed any philanthropic vehicles or operating-company arms beyond its main product business. Proxy's differentiator lies in its hardware-plus-software approach to identity, rather than a pure-software model. The physical card eliminates reliance on smartphone batteries or network connectivity, targeting environments where reliability and security are paramount. This hybrid model places Proxy closer to Access Control Hardware vendors than to pure identity software firms like Okta or Ping.