Asset ManagerRIA · CRD 295103SEC-RegisteredPrivate Fund Adviser

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PSG

PSG is a growth equity firm investing in software companies across North America, Europe and Asia.

PSG logo

PSG

PSG was established to back software businesses ready to accelerate. No founding year or named founder appears in public materials. The firm commits to growth equity in enterprise software, cybersecurity and related verticals. It executes direct investments and supports add-on acquisitions. Confirmed holdings include LogicMonitor for IT monitoring, NoTraffic for traffic systems and CENTRL for privacy software. Activity spans the United States, United Kingdom, Germany, Australia and Israel. Additional offices operate in Kansas City, London, Paris, Madrid and Tel Aviv. No headcount figure is published. September 2023: NoTraffic closed a $90M Series C led by PSG. The firm also participates in the WAM Pilot Programme in Hong Kong. PSG maintains a dedicated operations platform that supplies value-creation playbooks to portfolio companies. This structure separates it from pure capital providers by embedding execution resources inside each investment.

General information

Firm type

Growth Equity

Year founded

AUM

Undisclosed

Location

Region

Asia

Country

United States

City

Boston

Corporate office

401 Park Drive Suite 204, Boston, MA 02215, United States

Additional offices

Kansas City, MO, United States · London, United Kingdom · Paris, France · Madrid, Spain · Tel Aviv, Israel

Sector focus

Enterprise SoftwareCybersecurityFinTechDigital HealthPropTechMobility & Transportation

Frequently asked questions

Who runs investment decisions at PSG?

No individual CIO or managing partner is named in public materials. Investment activity is executed by an internal team that collaborates with portfolio management on thesis development.

Does PSG participate in fund commitments or only direct deals?

PSG executes direct growth equity investments and co-investments. It does not operate as a fund-of-funds.

What investment stages does PSG typically target?

The firm targets growth-stage software companies that have reached product-market fit and demonstrate rapid organic growth.

Which sectors does PSG explicitly avoid?

No explicit avoidance list is published. Activity concentrates on enterprise software, cybersecurity, FinTech and adjacent verticals.

How does PSG source proprietary deal flow?

Sourcing occurs through a dedicated team that canvasses software markets globally. Relationships with management teams begin in the pre-investment phase.

What is PSG's known posture on co-investments alongside external GPs?

PSG leads or participates in direct rounds. It has led Series C rounds such as the 2023 NoTraffic financing.

Does PSG maintain philanthropic structures, and how are they separated?

Corporate support for WWF-Hong Kong is noted. No separate foundation vehicle is described.

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