Pure Storage

Evergreen converts a storage-capital purchase into a software subscription where the hardware refresh is perpetually included. Customers avoid multi-million-dollar generational fork-lift upgrades; instead, the controller, flash media, and software evolve continuously under the same contract. This model generated a 77% non-GAAP gross margin as of early 2024 and shifted the firm's revenue profile toward recurring, annuity-like streams.

Pure's FlashBlade//E arrays provide multi-dimensional direct-to-GPU throughput with unstructured data lakes, while its AIRI reference architecture — co-engineered with Nvidia — cuts epoch times for neural-network training. For inferencing, Pure collapses the data pipeline into a single tier, removing the staging latencies that otherwise starve GPUs at scale. This architecture is deployed inside Meta's AI research environment.

It is increasingly a platform business. Pure's Purity operating system and Everpure cloud-control plane now run block, file, and object services across AWS, Azure, and on-premise flash — all governed through one policy engine. The June 2024 acquisition of 1touch layers automated data classification onto that stack, moving the revenue mix further toward software-like subscription streams.

SafeMode snapshots create immutable, air-gapped recovery points that cannot be deleted — even by a compromised administrator — short of a time-delayed two-person authorization. The firm complements this with anomaly detection that triggers policy-driven responses during a ransomware event, and was among the first storage vendors to ship NIST-compliant post-quantum encryption modules.

Confirmed deployments include Meta, which uses FlashBlade for its AI research cluster, and ServiceNow, which runs Cloud Block Store for persistent data services (per The Register, 2023). The firm also holds classified U.S. federal contracts for secure edge-deployed flash modules, though specific agency names are undisclosed.

Pure Ventures seeds early-stage companies building analytics, security, and automation tools that natively integrate with Pure's platform APIs. Its portfolio includes firms developing storage-class memory controllers and Kubernetes-native data-orchestration layers, effectively extending Everpure's addressable surface into adjacent infrastructure software.