Pure Storage

Evergreen converts a storage-capital purchase into a software subscription where the hardware refresh is perpetually included. Customers avoid multi-million-dollar generational fork-lift upgrades; instead, the controller, flash media, and software evolve continuously under the same contract. This model generated a 77% non-GAAP gross margin as of early 2024 and shifted the firm's revenue profile toward recurring, annuity-like streams.

Pure's FlashBlade//E arrays provide multi-dimensional direct-to-GPU throughput with unstructured data lakes, while its AIRI reference architecture — co-engineered with Nvidia — cuts epoch times for neural-network training. For inferencing, Pure collapses the data pipeline into a single tier, removing the staging latencies that otherwise starve GPUs at scale. This architecture is deployed inside Meta's AI research environment.

It is increasingly a platform business. Pure's Purity operating system and Everpure cloud-control plane now run block, file, and object services across AWS, Azure, and on-premise flash — all governed through one policy engine. The June 2024 acquisition of 1touch layers automated data classification onto that stack, moving the revenue mix further toward software-like subscription streams.

SafeMode snapshots create immutable, air-gapped recovery points that cannot be deleted — even by a compromised administrator — short of a time-delayed two-person authorization. The firm complements this with anomaly detection that triggers policy-driven responses during a ransomware event, and was among the first storage vendors to ship NIST-compliant post-quantum encryption modules.

Pure Ventures seeds early-stage companies building analytics, security, and automation tools that natively integrate with Pure's platform APIs. Its portfolio includes firms developing storage-class memory controllers and Kubernetes-native data-orchestration layers, effectively extending Everpure's addressable surface into adjacent infrastructure software.