PureTerra Ventures

The firm lists six investment professionals on its website, led by partners Alexander Crowell, Gijs De Bruin, Nic Pannekeet, and Job van Schleven. Dylan Perales serves as Principal. Decision-making appears distributed among the partners, who combine water-industry operating history with venture-capital experience.

PureTerra leans on its partners' deep water-industry networks. Alexander Crowell has over 30 years in global water-technology roles, Gijs De Bruin built China's largest B2B water-industry platform, and Nic Pannekeet scaled a company to IPO in the Netherlands. The firm positions itself as 'built for entrepreneurs, by entrepreneurs,' suggesting a founder-referral and network-driven sourcing model rather than auction processes.

The firm describes itself as 'a specialist VC investing globally in disruptive water entrepreneurs,' and its public portfolio consists of direct company stakes such as Membrion, REDstack, and Transcend. There is no public evidence of fund-of-fund commitments. PureTerra appears to execute direct equity investments, occasionally building syndicates for specific rounds.

PureTerra funds companies addressing water quality, scarcity, and efficiency. Tangible sub-sectors include advanced membranes, AI-driven wastewater analytics, precision irrigation, environmental monitoring, and green chemistry for water treatment. The firm invests in both hardware and software companies, provided the technology is ready for commercial scale.

Portfolio-company statements indicate PureTerra builds syndicates for specific rounds — Membrion's CEO publicly referenced 'the investment syndicate that we've built for this round with PureTerra.' This suggests the firm acts as a lead or anchor investor and invites co-investors, rather than passively following other GPs.

PureTerra invests globally, with confirmed portfolio companies headquartered in the United States, the Netherlands, Australia, and the United Kingdom — including Membrion (US), Vapar (Australia), Swan Systems (Australia), REDstack (Netherlands), Transcend (US), and Puraffinity (UK). The partnership's prior operational footprint includes Europe and Asia.

There is no public disclosure of a foundation or philanthropic vehicle tied to PureTerra. The fund's impact orientation is embedded in its investment mission of addressing the water challenge — 'too little, too much, too dirty' — rather than through a separate grant-making entity.