PushPress

PushPress is a venture-backed operating company, so investment decisions are made by the founding team — Dan Uyemura, Chris McConachie, and Brian Aung — alongside its board, which includes representation from long-term backer Altos Ventures. The firm does not operate as an investment office allocating external capital.

PushPress competes by unbundling the generalist wellness platform into a modular, vertical-specific stack where gyms pay only for what they use. It offers a free base tier and transparent Stripe-based payment processing without the surcharges common to legacy vendors, and it provides free white-glove migration from Mindbody, Wodify, Zen Planner, and other platforms to lower switching costs.

PushPress has embedded an AI Assistant across its Core, Grow, and Train modules to handle operational tasks, lead nurture, marketing automation, and workout customization. The company describes the AI as integral to its architecture — designed to amplify gym owners' and coaches' work rather than replace it — and it is available to all customers as of 2023 (per PushPress, 2023).

PushPress is backed by Altos Ventures, a firm known for a concentrated, long-duration investment approach that it calls its ‘hedgehog’ philosophy — focusing on a few companies and compounding small advantages over decades. Altos's involvement suggests patient capital and a horizon that extends beyond typical venture fund lifecycles.

No. PushPress is explicitly built for independent, in-person gym owners running class-based or appointment-based businesses — such as CrossFit affiliates, Brazilian jiu jitsu academies, yoga studios, and martial arts gyms — and does not target big-box chains or fully remote coaching businesses (per PushPress, 2023).