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PushPress
PushPress, founded by former CrossFit gym owners, provides AI-native vertical SaaS to over 5,000 independent fitness studios.
PushPress
PushPress was founded by Dan Uyemura, Chris McConachie, and Brian Aung, former co-owners of LAX CrossFit and the Torrance Training Lab. The founders turned the operational friction they experienced firsthand into a software business purpose-built for independent gyms, and the company is backed by Altos Ventures under its long-duration ‘hedgehog’ investment philosophy. PushPress offers a modular suite covering billing and payments, membership CRM, class scheduling, and a branded member app. Its workout delivery platform, Train, integrates premium programming from partners such as NCFIT, PRVN, and Mayhem. The firm targets a narrow vertical — CrossFit boxes, Brazilian jiu jitsu academies, martial arts studios, and boutique fitness operators — and excludes big-box chains and fully remote coaching businesses. Pricing starts at a free tier before scaling with payment processing add-ons, an approach that competes directly with Wodify, Mindbody, and Zen Planner. PushPress reports serving more than 5,000 fitness businesses globally, with over 1 million check-ins processed on the platform. The company discloses no AUM or deployment figures. In 2023, PushPress made its AI Assistant generally available across its Core, Grow, and Train modules, embedding automated workflows for lead nurture, member follow-up, and workout customization into the operating stack. PushPress functions as a vertical SaaS business, not a fund or holding company, and its structural difference lies in the operational DNA of its founding team — three ex-gym owners who code — applied to a market that incumbents serve with broad horizontal platforms. The AI integration is not a bolt-on but the central architecture of the product, a posture that puts PushPress in a small cohort of AI-first vertical software companies.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Torrance
Corporate office
Torrance, CA, United States
Principals
Dan Uyemura
Founder
Chris McConachie
Founder
Brian Aung
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at PushPress?
PushPress is a venture-backed operating company, so investment decisions are made by the founding team — Dan Uyemura, Chris McConachie, and Brian Aung — alongside its board, which includes representation from long-term backer Altos Ventures. The firm does not operate as an investment office allocating external capital.
What is PushPress's strategy for competing with Mindbody and Wodify?
PushPress competes by unbundling the generalist wellness platform into a modular, vertical-specific stack where gyms pay only for what they use. It offers a free base tier and transparent Stripe-based payment processing without the surcharges common to legacy vendors, and it provides free white-glove migration from Mindbody, Wodify, Zen Planner, and other platforms to lower switching costs.
How is PushPress incorporating AI into its product?
PushPress has embedded an AI Assistant across its Core, Grow, and Train modules to handle operational tasks, lead nurture, marketing automation, and workout customization. The company describes the AI as integral to its architecture — designed to amplify gym owners' and coaches' work rather than replace it — and it is available to all customers as of 2023 (per PushPress, 2023).
Which investor backs PushPress, and what is their posture?
PushPress is backed by Altos Ventures, a firm known for a concentrated, long-duration investment approach that it calls its ‘hedgehog’ philosophy — focusing on a few companies and compounding small advantages over decades. Altos's involvement suggests patient capital and a horizon that extends beyond typical venture fund lifecycles.
Does PushPress serve enterprise or big-box gym chains?
No. PushPress is explicitly built for independent, in-person gym owners running class-based or appointment-based businesses — such as CrossFit affiliates, Brazilian jiu jitsu academies, yoga studios, and martial arts gyms — and does not target big-box chains or fully remote coaching businesses (per PushPress, 2023).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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