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Quodd
Quodd, led by CEO Bob Ward, delivers ultra-low-latency equity and options market data feeds to institutional traders from its Jersey City headquarters.
Quodd
Quodd operates as a specialized market data infrastructure provider, founded in 1999 with a singular focus on delivering direct-exchange and consolidated equity, options, and futures data to the institutional trading community. The firm built its reputation by compressing latency in the data delivery pipeline at a time when milliseconds began determining trading outcomes. Rather than expanding into news, analytics, or terminal software, Quodd remained an API-first data utility for firms that wanted raw speed without the overhead of a full Bloomberg or Refinitiv deployment. The firm's primary product is the Quodd Equity+ feed, which consolidates Level 1 and Level 2 data across all major US exchanges. It also provides an Options+ feed for OPRA (Options Price Reporting Authority) data and a Futures+ feed covering CME, ICE, and CFE contracts. Quodd's infrastructure serves algorithmic trading desks, market makers, and quantitative hedge funds across North America who consume normalized data through a single API. The delivery network runs on a proprietary, fiber-backed infrastructure with colocation presence in major exchange data centers in New Jersey and Chicago. Quodd was acquired in late 2020 by Financeware, a wealth-management technology company backed by private equity, in a deal that integrated Quodd's low-latency market data capabilities into Financeware's broader digital wealth platform (per the firms' official communications). The combined entity operates under the Quodd brand, with Bob Ward remaining CEO. Since the acquisition, Quodd has expanded its data coverage to include cryptocurrency pricing feeds and ESG data sets, signaling a shift toward serving wealth management platforms and retail brokers alongside its original institutional client base. Quodd's structural differentiator is its identity as a pure data pipe — it does not build front-end applications, charting tools, or proprietary analytics. This posture avoids the channel conflict that Refinitiv and Bloomberg create when they compete with their own clients' software. For wealth platforms and fintechs that need market data without ceding user experience to a third-party terminal, Quodd serves as the invisible plumbing.
General information
Firm type
other
Year founded
1999
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Jersey City
Corporate office
Jersey City, NJ, United States
Principals
Bob Ward
Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment decisions or product direction at Quodd?
Quodd is not a family office or investment fund — it is a market data technology company. Product and strategic direction are led by CEO Bob Ward, who has headed the firm through its 2020 acquisition by Financeware and subsequent expansion into cryptocurrency and ESG data feeds. The combined entity continues to operate under the Quodd brand.
What kind of market data does Quodd provide?
Quodd provides consolidated Level 1 and Level 2 equity data from all major US exchanges through its Equity+ product, Options+ for OPRA data, and Futures+ for CME, ICE, and CFE contracts. In late 2023, the firm added a cryptocurrency market data feed covering spot and derivatives exchanges. The data is delivered through a single API and runs on proprietary fiber infrastructure with exchange colocation.
How does Quodd fit into its parent company structure?
Quodd was acquired by Financeware in late 2020, and the combined entity now operates under the Quodd brand. Financeware is a wealth-management technology firm that integrated Quodd's low-latency market data into its digital wealth platform. This acquisition shifted Quodd's distribution model to include wealth management platforms and retail brokers alongside its traditional institutional trading desk clients.
Does Quodd compete with Bloomberg or Refinitiv?
Quodd competes with Bloomberg and Refinitiv on the specific dimension of market data delivery speed and API accessibility, but it is not a terminal business. Unlike those larger providers, Quodd does not build front-end software, news services, or analytics tools. It positions itself as a neutral data layer that fintechs and banks can embed without ceding user experience to a competing terminal.
Is Quodd an investment firm or a family office?
No. Quodd is a financial market data and technology infrastructure company, not an investment manager or family office. The firm sells data feeds to institutional trading desks, banks, and wealth management platforms. The entity's classification may appear ambiguous in some databases because its parent company, Financeware, also operates in wealth management technology.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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