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Rawlings Sporting Goods Company
Rawlings Sporting Goods Company, Inc. manufactures and markets sporting goods equipment and protective apparel. The company offers products such as baseball...
Rawlings Sporting Goods Company
Rawlings Sporting Goods Company, Inc. manufactures and markets sporting goods equipment and protective apparel. The company offers products such as baseball and softball gloves, bats, helmets, and other gear. Rawlings supplies equipment to major leagues and institutions, including those founded in 1887 and based in Saint Louis, Missouri.
General information
Firm type
other
Location
Region
North America
Country
United States
City
St. Louis
Corporate office
St. Louis, MO, United States
Sector focus
Frequently asked questions
Who owns Rawlings Sporting Goods Company?
Rawlings is owned by Seidler Equity Partners, a Los Angeles-based private equity firm that acquired the company from Newell Brands in 2018 (per Seidler Equity Partners, 2018).
Does Rawlings produce investment returns like a family office?
No. Rawlings is an operating company — it manufactures and sells baseball and softball equipment. It is not an investment manager, and its financials are not publicly reported.
What is Rawlings' primary business?
Rawlings designs, manufactures, and markets baseball and softball gloves, bats, protective gear, and fan merchandise. It is the exclusive glove supplier to Major League Baseball.
Where is Rawlings headquartered?
Rawlings' operational headquarters is in St. Louis, Missouri. Its ownership group, Seidler Equity Partners, is based in Los Angeles.
Does Rawlings have a direct-to-consumer sales channel?
Yes, Rawlings sells its products through its website (rawlings.com) and through third-party retailers. It also offers limited-edition collaborations and fan apparel.
How is Rawlings related to Seidler Equity Partners?
Seidler Equity Partners is a private equity firm that owns Rawlings as a portfolio company. Seidler's investment strategy involves acquiring established brands and providing operational support for growth.
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