Real-Life Innovations

The firm lists two partners — Ofer and Uri — who appear to make all investment and operating decisions jointly. No additional investment committee members or external advisors are publicly identified. Both partners have direct entrepreneurial experience having launched six companies themselves.

RLI does not publicly describe a formal sourcing process. Given the partners' history as repeat founders with exits across multiple industries, deal flow likely originates from their personal networks. The firm currently funnels new inbound opportunities to a separate entity, Radys Ventures.

Real-Life Innovations is not a family office. It operates as a private equity firm focused on early-stage technology companies, structured as a limited liability company. The partners invest institutional and personal capital alongside their own operating labor, which they term 'sweat equity.'

All described investment activity is in direct deals at the pre-seed, seed, and Series A stages. There is no mention of fund-of-fund commitments or LP investments in other venture firms. RLI itself raised capital from VCs as entrepreneurs, which may inform their syndication approach, but this is not stated explicitly.

RLI invests from pre-seed (napkin-to-incorporation) through Series A. The firm structures its involvement to carry a company from initial concept through its first major institutional round, after which it typically steps back. The partners refer to this as helping 'from napkin to market' eight times in prior ventures.