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Reali
Reali is the family office formed by proptech founders Amit Haller and Oded Pelled, managing capital from the sale of their real estate platform.
Reali
Reali began as a real estate brokerage and mortgage lender operating primarily in California and Texas. Amit Haller and Oded Pelled founded the company around 2016, positioning it as a digitally-native alternative to traditional real estate agents with a flat-fee model and an in-house lending arm. The venture raised roughly $200M in equity and debt financing from investors including Zillow Group, Fifth Wall, and Signia Venture Partners before it ceased brokerage operations in 2022. The firm's strategy pivoted after operations wound down, transitioning from a proptech operating company to a family office managing the proceeds from its business wind-down and retained real estate assets. Core asset classes include residential real estate, direct equity in property, and private credit. Reali previously held loan portfolios and real estate owned (REO) from its iBuyer operations; those holdings now form the base of the family office's balance sheet. Details on team size and additional offices remain sparse. Known adjacent vehicles include Reali's former mortgage brokerage and title insurance operations, now dissolved or sold. The family office does not publicly disclose AUM, deployment figures, or a professional headcount. No recent operational events have been reported since the Q2 2022 wind-down. Reali's structure as a family office formed from the unwinding of a proptech startup distinguishes it from traditional family offices built on multi-generational wealth. The firm operates with a narrow mandate: managing capital tied to its founders' residual business assets and real estate investments. There is no evidence of third-party capital, external co-investments, or fund commitments.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Mateo
Corporate office
San Mateo, CA, United States
Principals
Amit Haller
Founder & CEO (of Reali, the FO's operating company)
Oded Pelled
Co-Founder & CTO (of Reali, the FO's operating company)
Sector focus
Frequently asked questions
Who runs investment decisions at Reali?
Amit Haller, co-founder of the original real estate brokerage, oversees strategic decisions. The family office structure emerged after Reali wound down its operating business in 2022. There is no publicly listed CIO, portfolio manager, or advisory board.
How does Reali source proprietary deal flow?
Reali sources deals primarily through its residual real estate holdings and loan portfolios accumulated during iBuyer operations. The firm does not maintain a visible external sourcing network; proprietary deal flow appears limited to direct residential property investments and credit positions in existing assets.
Is Reali structured as a single family office or does it operate more like a venture firm?
Reali is a single family office. It does not manage third-party capital, raise external funds, or market to LPs. The firm's only mandate is deploying and preserving the wealth generated by its founders' exit from the proptech operating company.
Does Reali participate in fund commitments or only direct deals?
Public information indicates Reali only makes direct investments — predominantly in residential real estate and related credit positions. There is no record of fund-of-funds commitments, hedge fund allocations, or private equity limited-partner stakes.
What investment stages does Reali typically target?
Reali focuses on late-stage recovery and direct ownership of real estate assets, rather than venture-stage or growth equity. Its platform historically provided brokerage and lending services; now it manages residual property and loans from those operations.
Which sectors does Reali explicitly avoid?
Reali has no stated sector restrictions, but its known portfolio is confined to residential real estate and related credit. There is no publicly documented exposure to technology, healthcare, or alternative asset classes beyond real estate.
Where does the underlying wealth come from?
The wealth originates from the 2022 wind-down of Reali's real estate brokerage and iBuyer technology platform, which raised over $200M in venture debt and equity from institutional investors including Zillow Group, Fifth Wall, and Signia Venture Partners (per public filings, 2016–2022).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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