Asset Manager

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Redcon1

REDCON1 is a sports nutrition company founded in 2016 in Boca Raton, Florida. It offers supplements for preworkout, protein, energy, hydration, recovery, fat...

Redcon1

REDCON1 is a sports nutrition company founded in 2016 in Boca Raton, Florida. It offers supplements for preworkout, protein, energy, hydration, recovery, fat burners, and muscle builders. The company caters to individuals seeking performance and recovery improvements.

General information

Firm type

Asset Manager

Year founded

2016

Location

Region

North America

Country

United States

City

Boca Raton

Corporate office

Boca Raton, FL, United States

Principals

Aaron Singerman

Founder

Sector focus

ConsumerHealth & Wellness

Frequently asked questions

Who founded Redcon1 and what is their background?

Aaron Singerman founded Redcon1 in 2016. He previously co-founded Blackstone Labs, a supplement company. Singerman later served a federal prison sentence related to the sale of illegal dietary supplements through that prior venture, a fact he has addressed publicly and that is part of the company's known history.

Is Redcon1 seeking a sale or outside investment?

Yes. In February 2025, Aaron Singerman announced via Instagram that he is seeking a buyer for Redcon1, acknowledging personal burnout and the financial weight of ongoing legal matters. No deal has been publicly announced as of mid-2025.

How does Redcon1 distinguish its operating model from other supplement brands?

Redcon1 owns its corporate headquarters and a fulfillment warehouse in Boca Raton, Florida, rather than leasing. It formulates products internally, bypassing the white-label manufacturers common in the industry. The company also operates an in-house media studio and holds distribution rights on US military bases under its 'Military Strong' branding.

What is Redcon1's distribution strategy?

Redcon1 sells through its own direct-to-consumer website, wholesale partners like Europa Sports Products for gym and specialty retail distribution, and select big-box retailers. The company also runs a large affiliate ambassador program that compensates athletes and fitness influencers for driving online sales.

Does Redcon1 own its physical infrastructure?

Yes. The company purchased its 40,000-square-foot corporate headquarters in Boca Raton in 2019 for $15 million. In 2021, it acquired a nearby 52,000-square-foot warehouse. Owning operational real estate is atypical for consumer supplement brands and represents a material use of company capital.

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