Redrice Ventures

Tom March, Redrice's founder, leads the investment process, supported by a team that includes investor Gabbie Swycher, formerly of Deutsche Bank’s consumer M&A desk. The firm’s operating partners and associate partners contribute to diligence and post-investment value creation, but March holds the central decision-making mandate.

Redrice leverages a curated network of operators and brand-builders — including former Saatchi & Saatchi Global CEO Robert Senior and ex-Mindful Chef CMO Giles Humphries — to identify founders early. Associate Partners Sir Andy Murray and Alistair Brownlee provide additional inbound access to consumer, wellness, and fitness-related startups within their orbits.

Redrice operates as a direct investor into seed and Series A operating companies. There is no public evidence of the firm making fund-of-fund commitments or acquiring secondary stakes. Its disclosed activity is entirely concentrated on taking equity positions in UK-headquartered consumer and retail-tech startups.

In 2024 the British Business Bank made a cornerstone commitment of up to £45 million to Redrice Ventures to support investments in the UK’s creative industries (per the firm, 2024). The facility effectively scales Redrice’s ability to write larger or more frequent checks within its consumer-brand thesis.

Redrice does not publicly operate a formal scout program. Its associate partners and growth partners — including Olympic athletes and exited founders — fill a quasi-scout function by surfacing deals, but those individuals appear to work within the fund’s operational model rather than as compensated external scouts.

The firm explicitly targets seed and Series A rounds, seeking companies generating up to £10 million in revenue with strong momentum and a credible plan to reach £100 million-plus in revenue. It does not publish a minimum or maximum check size guidelines, but the criteria position it before growth-stage capital.

The firm’s stated criteria focus on consumer brands, platforms, marketplaces, and retail-tech solutions. It does not list deep tech, hard science, or enterprise infrastructure among its interests, and there is no portfolio evidence of investments in fintech, biotech, or heavy industrial sectors.