Endowment / Foundation

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Reiman Foundation

The Reiman Foundation was established in 1986 by Roy and Bobbi Reiman, who built one of America's largest privately held magazine publishers after starting...

Reiman Foundation logo

Reiman Foundation

The Reiman Foundation was established in 1986 by Roy and Bobbi Reiman, who built one of America's largest privately held magazine publishers after starting with a single farm magazine. Their portfolio of titles — including Taste of Home, with its subscriber-submitted recipes — was sold to Reader's Digest Association for $760 million in 2002. Roy Reiman died in 2024. Bobbi Reiman remains a co-founder. Their son, Scott Reiman, now serves as President of the foundation and heads its investment vehicle. The foundation funds its grantmaking through Hexagon, Inc., a private investment company led by Scott Reiman that deploys capital across buyouts, distressed debt, venture, growth equity, and natural resources. The firm participates in secondaries, fund-of-funds, and direct co-investments. Real estate holdings include the historic Larimer Square in Denver and the mixed-use Greendale revitalization outside Milwaukee. Confirmed portfolio exposures include oil and gas exploration interests, reflecting the family's diversification across energy, real estate, and alternative assets. Total assets are not publicly disclosed, but Altss estimates the foundation's endowment at roughly $80–$100 million, drawing on grants made and the residual size of the publishing fortune. The organization is lean, run from Pewaukee, Wisconsin, without significant office expansion. Scott Reiman has been a trustee of the University of Denver since 1999, where a named gift created the Reiman School of Finance, and serves on the Denver Art Museum board. He was a founding sponsor of the Quarterly Forum, a Denver-based professional network. Structurally, the Reiman Foundation is a rare hybrid: a grant-making family foundation sustained by an active investment arm rather than a static endowment. Hexagon, Inc. operates with the risk appetite of a private investment firm, deploying into distressed and venture-stage sectors, while the foundation distributes to education, healthcare, and arts nonprofits. This architecture means the foundation's future grant capacity is tied directly to Hexagon's deal performance — a governance model uncommon among institutionally managed foundations.

General information

Firm type

Family Foundation

Year founded

1986

Location

Region

North America

Country

United States

City

Pewaukee

Corporate office

Pewaukee, WI, United States

Principals

Scott Reiman

President

Roy Reiman

Co-founder

Bobbi Reiman

Co-founder

Sector focus

Healthcare ServicesEdTech

Frequently asked questions

Who runs investment decisions at the Reiman Foundation?

Scott Reiman, son of founders Roy and Bobbi Reiman, oversees the foundation's investment activities through Hexagon, Inc., a private investment company he leads as CEO. He has managed the family's capital since at least the early 2000s, deploying across a broad mandate that includes buyouts, venture, and natural resources. Investment decisions are not made by a separate CIO or external OCIO.

How does the Reiman Foundation fund its grants?

The foundation draws its grant capital primarily from investment returns generated by Hexagon, Inc., rather than a static endowment drawdown. Hexagon invests in direct deals, fund commitments, real estate, and energy exploration. Profits flow to the foundation, which then distributes to nonprofits in education, healthcare, the arts, and children's initiatives.

Where does the underlying wealth come from?

The wealth originates from Reiman Publications, a magazine empire built by Roy and Bobbi Reiman beginning with a single farm publication and expanding to 14 titles, including Taste of Home and Country Woman. The company was sold to Reader's Digest Association in 2002 for $760 million. Roy Reiman died in 2024 at age 90.

Is the Reiman Foundation a single family office or a traditional foundation?

It operates as a hybrid. The Reiman Foundation is a 501(c)(3) family foundation that makes charitable grants. Its investment activity, however, is conducted through Hexagon, Inc., which functions like a private family office — investing across private equity, real estate, and natural resources with an active, deal-by-deal posture rather than a standard endowment allocation model.

What investment stages does the Reiman Foundation target through Hexagon?

Hexagon's mandate spans early-stage venture, growth equity, buyouts, distressed debt, secondaries, and fund-of-funds commitments. The firm does not publicly restrict itself to a single stage. It has exposure to seed-stage startups and mature buyout opportunities through its direct and fund investment activity.

What is the Reiman Foundation's geographic focus?

The foundation primarily funds nonprofit organizations in Wisconsin and other US states. Its real estate footprint is concentrated in Denver, Colorado and southeastern Wisconsin. The family's historical publishing business was headquartered in Greendale, Wisconsin, and Scott Reiman's civic engagement is concentrated in Denver, where he serves on multiple boards.

Does the Reiman Foundation have any known philanthropic signature projects?

The foundation funded the Reiman School of Finance at the University of Denver, where Scott Reiman has been a trustee since 1999. It also sponsored the Reiman Bridge at the Denver Art Museum, where Scott Reiman serves as a trustee. In Wisconsin, the foundation supported the revitalization of Historic Downtown Greendale.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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