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RetailNext
RetailNext, co-founded by Alexei Agratchev, provides in-store traffic, occupancy, and shopper-journey analytics to over 560 brands globally.
RetailNext
RetailNext was co-founded by CEO Alexei Agratchev and COO Marlie Liu to translate e-commerce style metrics into physical retail environments. The company outfits stores with people-counting sensors, video, and cloud-based analytics, tying foot traffic, dwell time, and conversion data back to staffing, merchandising, and marketing decisions. More than 560 brands deploy the platform globally, with a stated footprint exceeding 100 countries. The platform covers traffic counting, occupancy management, loss prevention, shopper journey analytics, and labor optimization — aggregating data from over 100,000 sensors. Confirmed brand relationships span apparel, luxury, footwear, beauty, and electronics, including Calvin Klein, Ulta Beauty (per the firm's website), Razer, Mizzen+Main, Camper, and The Vitamin Shoppe. The architecture supports both direct sensor deployment and API-based integrations, enabling retailers to combine operational data from other systems. Geographic use cases cited by the firm include deployments across the GCC, Taiwan, and global brand rollouts. In 2025, RetailNext won the VIP award for Best Retail Insights, and earlier the company received a growth investment from Battery Ventures to fund M&A and product development (per the firm, 2025). The leadership team includes CTO Jason Luther, CRO Sergio Gutierrez, and Chief People Officer Andrew Golden alongside the co-founders. The company markets a SOC 2 Type II compliance posture and 24/7 multi-lingual support. RetailNext's structural differentiator is its consolidation of traditionally separate store technologies — traffic sensors, video analytics, and loss prevention — into one cloud platform operated by the retailer rather than through fragmented vendor contracts. This single-vendor convergence replaces point solutions for counting and security, a model the firm claims can reduce costs by about 40% versus separate systems (per its website).
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Campbell
Corporate office
Campbell, CA, United States
Principals
Alexei Agratchev
CEO & Co-Founder
Marlie Liu
COO & Co-Founder
Sector focus
Frequently asked questions
What does the RetailNext platform actually measure inside a store?
The platform combines video and sensor data to count foot traffic, measure dwell times in specific zones, track shopper paths through the store, and tie that behavior to point-of-sale conversion rates. It also handles occupancy management, loss prevention, and visual merchandising compliance audits.
Who runs RetailNext's day-to-day product and engineering functions?
CTO Jason Luther oversees technology and product development, while CRO Sergio Gutierrez runs revenue. CEO Alexei Agratchev and COO Marlie Liu are the co-founders and have led the company since inception.
Did RetailNext raise external capital or was it bootstrapped?
The company received a growth investment from Battery Ventures, disclosed on its website in 2025, with stated plans to use the capital for M&A and accelerating product innovation.
Which retail categories use RetailNext most heavily?
Named customers on the firm's website span apparel and luxury (Calvin Klein), beauty (Ulta Beauty, DECIEM), footwear (Camper, Peltz Shoes), consumer electronics and gaming (Razer), and health and wellness (The Vitamin Shoppe), indicating broad category adoption.
How does RetailNext's security and compliance posture look for enterprise contracts?
The firm prominently markets SOC 2 Type II compliance and maintains a public security-reporting channel, features typically required by enterprise retail IT procurement processes.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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