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RIA Genie
RIA Genie automates billing, reporting, and compliance workflows for registered investment advisors via a software-native platform.
RIA Genie
RIA Genie operates at the intersection of wealth management infrastructure and financial technology, building software that addresses the administrative burden borne by independent RIAs. The platform automates fee calculation, performance reporting, and client billing — functions that many smaller advisory firms still handle through Excel and manual reconciliation. The company competes against a mix of legacy portfolio-management providers and newer API-first entrants, positioning itself as a streamlined alternative for firms seeking operational efficiency without enterprise-scale complexity. The platform's strategy centers on replacing fragmented back-office workflows with a unified system that connects to custodians, integrates reporting outputs, and enforces compliance checks automatically. Its target users are SEC- and state-registered RIAs managing between $10 million and $500 million in client assets — a segment large enough to need institutional-grade tools but too small for custom-built solutions. Confirmed capabilities include automated fee billing, client portal reporting, and regulatory document generation. The geographic focus is the United States, where the RIA channel has grown to represent over $128 trillion in regulatory assets under management across more than 15,000 firms. In the broader competitive landscape, RIA Genie faces established players such as Orion Advisor Solutions, Envestnet, and Advyzon, alongside newer entrants like Altruist. Its differentiation lies in simplicity and price point for cost-conscious advisors who view enterprise platforms as over-engineered for their needs.
General information
Firm type
Asset Manager
Year founded
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AUM
Undisclosed
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Sector focus
Frequently asked questions
What problem does RIA Genie solve for RIAs?
RIA Genie addresses the operational middle-office gap that forces independent advisors to manually reconcile custodial data, calculate fees, and generate client reports. By automating these workflows, the platform reduces compliance risk and frees advisor time for client-facing activities. The typical user is an SEC- or state-registered RIA that lacks the in-house technology resources to build or maintain proprietary systems.
How does RIA Genie differ from Orion or Envestnet?
RIA Genie competes on simplicity and cost-effectiveness rather than breadth of functionality. Where Orion and Envestnet offer expansive enterprise suites spanning portfolio management, financial planning, and TAMP services, RIA Genie focuses on core billing and compliance automation. This narrower scope targets smaller RIAs that find larger platforms overpriced or overly complex for their needs.
Is RIA Genie itself a registered investment advisor?
No. RIA Genie is a software provider, not an advisory firm. It sells technology tools and does not offer investment advice, manage client portfolios, or hold custody of client assets. This distinction keeps the company outside direct SEC investment-advisor registration requirements.
Which custodians does RIA Genie integrate with?
RIA Genie integrates with the major RIA custodians — typically including Charles Schwab, Fidelity Institutional, and TD Ameritrade Institutional (now part of Schwab). Specific integration coverage evolves with custodial API access and market consolidation. The platform ingests transaction, position, and account-level data to automate fee billing and performance reporting.
What compliance functions does RIA Genie support?
The platform automates regulatory document generation and fee-billing checks designed to help RIAs stay aligned with SEC and state requirements. Functions typically include ADV filing support, fee disclosure consistency checks, and audit-trail generation for billing activity. It does not provide legal advice or substitute for a chief compliance officer.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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