Asset Manager

Updated:

Rimini Street

Seth Ravin founded Rimini Street in 2005, building a public company that undercuts Oracle and SAP's maintenance contracts.

Rimini Street

Seth Ravin, a former Siebel and Oracle executive, started Rimini Street in 2005 after Oracle acquired his previous venture, TomorrowNow. Las Vegas became the unlikely headquarters for a software maintenance firm that would fundamentally alter enterprise IT procurement. The company aggressively undercuts Oracle and SAP on annual support fees while promising faster response times and custom code fixes not available from the vendors themselves. The company targets a singular economic disruption: large enterprises running stable, mature enterprise-resource-planning (ERP) and database software do not need expensive upgrade-centric vendor maintenance. Rimini Street offers third-party support for Oracle Database, Oracle E-Business Suite, SAP Business Suite, and other widely deployed platforms, typically saving clients 50–90% on annual maintenance fees compared to the original vendor. Rather than funding new software licenses, clients redirect those savings toward digital transformation initiatives or cloud migration on their own timeline. The firm’s geographic reach covers the United States, Western Europe, and emerging markets including Latin America and Southeast Asia, where smaller companies especially value the cost advantage. Rimini Street went public in 2017 via a reverse merger after a near-decade of compound growth, though its trajectory was punctuated by a prolonged legal battle with Oracle that spanned from 2010 to 2016. The litigation centered on copyright infringement claims alleging the company misappropriated Oracle's intellectual property in its service delivery. A jury awarded Oracle $50 million in damages in 2015, and subsequent court rulings narrowed but did not fully reverse the finding—the firm paid the penalty and continued operating without material restrictions on its business model. As of early 2024, Rimini Street maintains approximately 2,100 active clients and employs roughly 1,600 professionals, with notable clients including 7-Eleven, Asahi Glass, and the UK's Office for National Statistics (per the firm's official communications, 2024). In addition to core third-party support, the company launched Rimini ONE, a consolidated managed services offering that blends application management, database management, and security advisory work into a single engagement, signaling an evolution beyond pure software support into broader enterprise IT outsourcing. The firm is structurally unusual in that it operates as a small-cap public company (Nasdaq: RMNI) whose revenue base competes directly with the largest enterprise software companies in the world — a rarity in the IT services sector where privately held consultancies dominate. Seth Ravin retains control as the largest individual shareholder through his super-voting Class B shares, which carry 10 votes each, insulating the company from activist pressure to merge with the very vendors it displaces. This governance setup preserves the company's adversarial posture toward incumbents, though it also concentrates power in a single individual with no clear succession plan publicly articulated.

General information

Firm type

Asset Manager

Year founded

2005

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Las Vegas

Corporate office

Las Vegas, NV, United States

Principals

Seth Ravin

CEO, Chairman, and Co-Founder

Sector focus

Enterprise Software

Frequently asked questions

What exactly does Rimini Street do that Oracle and SAP can't?

Rimini Street provides third-party software maintenance for mature ERP and database platforms — primarily Oracle and SAP products — at a steep cost reduction (50–90% annually) compared to vendor support. Unlike the original software manufacturers, the company provides custom code fixes without requiring upgrades to the latest version, which many clients find unnecessary. This model effectively frees clients from the upgrade cycle vendors require to maintain full support coverage.

Who runs investment decisions at Rimini Street?

Rimini Street is not an investment firm; it is an operating company providing enterprise IT services. Capital allocation decisions — including mergers, acquisitions, and capital return programs — rest with CEO and Chairman Seth Ravin, who controls the company through Class B super-voting shares. The board of directors includes independent members, but Ravin maintains effective control over strategic direction.

Is the Oracle lawsuit resolved, and does it constrain Rimini Street's current business?

The primary litigation with Oracle concluded in 2016 following a permanent injunction and damages award, which Rimini Street paid. The company operates under a set of court-defined rules regarding how it can interact with Oracle's software code when developing its patches and updates. As of 2024, these restrictions do not materially impair the firm's ability to deliver support to clients, and the company has operated within the injunction's boundaries since the ruling.

How does Rimini Street source its client base?

The company markets directly to large enterprises with substantial Oracle or SAP deployments — typically firms spending $500,000 or more annually on vendor maintenance. Client acquisition relies on direct sales teams organized by geography and a value proposition centered on immediate operating-expense reduction. The firm also maintains relationships with systems integrators and independent consultants who recommend third-party support during client IT reviews.

Does Rimini Street have a succession plan?

No public succession plan has been disclosed. Seth Ravin, who founded the company in 2005 and remains CEO, controls the firm through a dual-class share structure. This concentrates governance authority in a single individual, a point raised by some governance analysts as a risk factor given the firm's adversarial position with large, well-capitalized competitors.

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