Rochester Investments

Rochester Investments

Rochester Investments was established in 2019 by Diana Apostolova, an advisor who structured the practice around clients approaching or already in retirement. The firm operates from a single office at 1580 West Ridge Road, deliberately embedded in the Rochester community rather than a national platform. Apostolova's client note emphasizes long-term asset management over short-term trading, and the practice draws heavily on service to family-oriented individuals for whom money serves a purpose beyond accumulation. Wealth origin for the underlying client base is not publicly disclosed. The advised portfolio construction combines traditional retirement-planning instruments — 401(k), 403(b), 457, SIMPLE IRA, and SEP IRA rollovers and setups for small businesses — with alternative allocations more typical of an institutional book. Public records indicate Rochester Investments holds positions in private credit vehicles, real estate partnerships, and hedge fund strategies alongside managed equity and fixed-income allocations. While the firm does not publish a specific client-by-client asset class mix, its offering spans direct private real estate, private credit funds, and hedge fund exposure, layered onto conventional retirement accounts. The geographic footprint is concentrated in Monroe County, New York, though the firm accepts clients nationally through remote advisory relationships. The practice is deliberately compact; beyond Apostolova, only a single other team member — Larry — is publicly named on the firm's website. No professional headcount, aggregate AUM, or deployment total is disclosed. In May 2024, the firm integrated a dedicated retirement-plan administration portal for small-business 401(k) clients, reflecting its operational emphasis on employer-sponsored plan rollovers and setups. There is no evidence of a philanthropic vehicle, an affiliated real-asset operating company, or participation in any private-investment club or membership network. Rochester Investments' structural distinction is its posture as a hyper-local, Main Street-facing RIA that nonetheless accesses private-market sleeves — typically the domain of multi-family offices or large wealth management platforms. This blending of high-touch, retirement-focused planning with institutional-adjacent private credit and real estate allocations creates a barbell model: deep community rootedness on one end, alternative-asset reach on the other. It is a configuration that depends heavily on Apostolova's personal sourcing relationships and her capacity to diligence private offerings without a large internal investment team. Succession planning has not been publicly addressed.