ROKiT Made

ROKiT Made

ROKiT Made serves as the family office for the owners of ROKiT Industries, a conglomerate founded by Jonathan Kendrick and John Paul DeJoria (per DeJoria's biography as co-founder of Paul Mitchell and Patrón Spirits). The entity anchors a diverse portfolio across tech, premium products, and services, including mobile phones, WiFi services, beverages, 3D content production, and distribution in movies and music. Investment activity centers on wholly owned operating businesses rather than external fund commitments. ROKiT Ride, the eco-friendly electric travel arm, produces eBikes and eMopeds designed in California and assembled by European manufacturers. Models include the eZrider, eUrban, eTouring, and eTrike, as well as a hybrid model combining a 70cc petrol engine with a 1500W electric motor. ROKiT has also launched a mobile phone business and a wireless service provider. Total deployment and team size are not publicly disclosed. The family office does not publish a separate headquarters or list additional offices. ROKiT maintains a presence in the US and Europe through its operating companies. No recent operational events from the last 24 months have been publicly reported. A structural differentiator is ROKiT Made's integration of manufacturing, product development, and distribution under a single family-controlled umbrella — resembling an operating company conglomerate more than a traditional asset allocator. This allows direct control over supply chain and brand strategy across industries from transportation to entertainment. No succession or governance details are known.