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Roofstock
Roofstock operates a digital platform purpose-built for single-family rental (SFR) investors, enabling acquisition, management, and disposition at scale.
Roofstock
Roofstock operates a digital platform purpose-built for single-family rental (SFR) investors, enabling acquisition, management, and disposition at scale. The firm reports 400,000 users and $10 billion in cumulative transaction volume across its marketplace. Its brand portfolio serves distinct lifecycle stages: property management for scattered SFR and build-to-rent (BTR) portfolios, software tools for landlord portfolio operations and reporting, and tenant screening built for individual and institutional investors. The platform's strategy spans the residential investment lifecycle. On the acquisition side, the marketplace lists SFR properties that investors can purchase, including homes already occupied by tenants. The property management arm provides full-service oversight for geographically dispersed portfolios. The software suite offers financial management and reporting tools for independent landlords. The tenant screening product evaluates applicants at scale. The firm's headquarters sits in Oakland, with additional offices in Dallas, New York City, and Buffalo. Roofstock manages 20,000 homes as of its latest disclosures. The Oakland-headquartered company maintains offices in Dallas, New York City, and Buffalo. Its tenant screening product is designed to serve both individual investors and portfolio-level operations, a structural distinction from typical single-property landlord tools. The firm positions its brand portfolio to cover acquisition, management software, and resident placement without requiring vertical integration mandates from its users. Structurally, Roofstock's integration of a transaction marketplace with post-acquisition property management and tenant services creates a closed-loop data advantage — the platform captures performance data from listed, managed, and screened properties. This feedback loop can inform underwriting and asset management decisions in a way that standalone brokerages or property managers cannot replicate.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Oakland
Corporate office
2001 Broadway, Suite 400, Oakland, CA 94612, United States
Additional offices
Dallas, TX · New York City, NY · Buffalo, NY
Sector focus
Frequently asked questions
What does Roofstock's platform do for single-family rental investors?
Roofstock provides a digital marketplace for acquiring tenant-occupied single-family rental properties, combined with post-acquisition services that include property management, landlord software, and tenant screening. The firm reports 400,000 users and $10 billion in cumulative transaction volume. Its brand portfolio supports investors from acquisition through ongoing operations and eventual disposition.
How does Roofstock source the properties listed on its marketplace?
Roofstock aggregates single-family rental properties from multiple sources, including institutional sellers, turnkey operators, and individual owners. Many listings are tenant-occupied at the time of listing, meaning investors can acquire properties with in-place cash flow from day one. The platform's scale — 20,000 homes under management — suggests a sourcing pipeline that blends retail and institutional channels.
Does Roofstock operate as a property manager or a technology marketplace?
Roofstock operates both. The firm maintains a transaction marketplace where investors can purchase SFR properties, and it also offers full-service property management for scattered-site and build-to-rent portfolios through a dedicated brand. Additional software tools serve landlords who manage their own operations. This dual structure distinguishes it from pure brokerages and pure property management companies.
Can institutional investors use Roofstock, or is it designed for individual landlords?
Roofstock serves both individual and institutional investors, a positioning evidenced by the $10 billion transacted to date and its build-to-rent property management services. The tenant screening product is explicitly built for portfolio-level use. The platform's ability to aggregate individual SFR properties gives smaller investors access to institutional-style residential exposure, while the operational infrastructure supports larger portfolio owners.
What is Roofstock's relationship to build-to-rent (BTR) portfolios?
Roofstock offers full-service property management for build-to-rent portfolios, a housing category where developers construct entire communities of single-family homes designed for rental rather than for-sale occupancy. This service line sits alongside the firm's scattered-site SFR management capabilities, extending its operational reach into an asset class that has drawn significant institutional capital.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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