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Rush Street Interactive
Rush Street Interactive launched in 2012 as a pure-play online gaming company, not as a digital offshoot of a legacy casino operator.
Rush Street Interactive
Rush Street Interactive launched in 2012 as a pure-play online gaming company, not as a digital offshoot of a legacy casino operator. The company built its own technology stack and entered regulated US markets on a state-by-state basis, leveraging a market-access model with brick-and-mortar partners. It went public in late 2020 via a SPAC merger, trading as RSI on the New York Stock Exchange. The firm operates two primary real-money gaming brands: BetRivers, which serves the US and emerged as one of North America's fastest-growing online casino and sportsbook platforms, and RushBet, which leads its Latin American operations, particularly in Colombia and later Mexico. The portfolio includes online casino, sports betting, and social casino products, with its platform supported by proprietary player-account management, risk management, and bonus-engagement tooling. RSI has diversified its geographic footprint beyond its initial Illinois presence to include Pennsylvania under the PlaySugarHouse brand, New Jersey, Colorado, Michigan, Ontario, and multiple Latin American markets. The firm's latest full-year revenue figure reached over $900 million in 2024, reflecting expansion into new states and sustained growth in active player counts. RSI opened additional offices in Woodside, Tysons, Arlington, Houston, Austin, and Hoboken, supplementing its Chicago headquarters and a London presence. Its employees have received multiple EGR North America awards for customer service and casino operations, most recently including the 2025 Customer Service Operator of the Year designation. September 2024: RSI launched its proprietary iGaming platform in Peru following regulatory approval, marking the third Latin American country in its operational footprint. RSI's structure as an independent, publicly traded operator separates it from the casino-owned platforms that dominate the US market. The firm retains full control over its technology development, product roadmap, and player data—unlike operators that license third-party white-label platforms from B2B providers. This vertical integration allows RSI to iterate on game lobbies, pricing, and promotion engines without negotiating with external technology vendors, creating a structural advantage in user-acquisition cost and retention economics relative to publishing-oriented competitors.
General information
Firm type
Asset Manager
Year founded
2012
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Chicago
Corporate office
Chicago, IL, United States
Additional offices
Woodside, CA · Tysons, VA · Arlington, VA · London, UK · Hoboken, NJ · San Francisco, CA · Austin, TX · Houston, TX
Sector focus
Frequently asked questions
How does Rush Street Interactive's market-access model work in the US?
RSI does not own casinos; instead it partners with brick-and-mortar license-holders to gain entry into regulated states. Typically RSI holds the online-skin rights under a partner's master license, operating the digital sportsbook and casino while the land-based partner collects a revenue share. This structure has allowed RSI to access markets like Pennsylvania, New Jersey, and Michigan without the capital cost of a physical property.
What is the relationship between BetRivers and the legacy Rush Street Gaming casinos?
Rush Street Gaming, the casino developer behind Rivers-branded properties in Pittsburgh, Philadelphia, and elsewhere, was separately founded by Neil Bluhm and remains a distinct entity. Rush Street Interactive was spun out as a pure-play digital operator and went public independently in 2020. The two companies share branding heritage but operate with no corporate parent-subsidiary relationship.
Which Latin American markets does RSI operate in?
RSI holds licenses in Colombia, Mexico, and most recently Peru. Colombia was the first major market; RushBet launched there in 2018 and has become one of the largest online casino and sportsbook brands in the country. Mexico operations followed, and RSI launched its proprietary iGaming platform in Peru in September 2024.
How does RSI's technology stack compare to white-label platforms?
RSI owns and operates its full technology platform in-house, including player account management, risk management, cashier, and promotional-engagement engines. This contrasts with competitors that license platform-as-a-service from providers like Kambi or OpenBet. Vertical integration gives RSI faster iteration on game lobbies, pricing, and bonus structures without external dependency.
Who runs Rush Street Interactive?
CEO Richard Schwartz has led RSI since its founding in 2012, guiding the company through its 2020 SPAC merger and subsequent US and Latin American expansion. Schwartz previously served as an executive at Rush Street Gaming, giving him deep operational experience in regulated casino markets before separating RSI as an independent public company.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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