SaaSholic

Investment decisions are made by the founding general partners — Diego, Gus, and William — supported by principal Pedro and analyst Vinícius. The firm's website describes a flat, operator-led structure where each GP brings a distinct functional expertise to deal evaluation: CEO coaching, go-to-market architecture, and capital-network access respectively. No investment committee members beyond the internal team are publicly identified.

SaaSholic sources primarily through its partners' deep operator networks in Latin American software. Before institutionalizing as a VC, the founders collectively angel-invested in over 100 startups and held operating roles inside scaled software companies, creating a referral engine from repeat founders, engineering leaders, and regional accelerator programs. The firm's concentrated SaaS-only mandate further narrows its funnel to founders who self-select for commercial-building support.

SaaSholic began in 2019 as an angel fund raised from friends and fellow entrepreneurs, but it now operates as a formal venture capital firm with a second institutional fund launched in 2024. This transition moves it beyond the syndicate model — the firm charges management fees, deploys from a committed capital pool, and maintains a five-person investment team with specialized operational roles.

SaaSholic describes itself as backing founders 'from day one' and focuses on early-stage, pre-scale companies. The firm has not publicly stated a formal follow-on reserve policy or stated whether it leads later rounds. Allocators evaluating the firm's concentration and ownership maintenance strategy should confirm the Fund II legal documents for pro-rata and follow-on provisions, as this is not disclosed on the public website.

The firm targets start-ups at the very earliest stages — pre-seed and seed — across Latin America. Its investment thesis is explicitly built around finding SaaS winners 'early' and applying hands-on operational support to accelerate revenue growth before a Series A. No growth-stage or pre-IPO activity has been disclosed, reinforcing its strictly early-stage posture.

SaaSholic defines itself exclusively as a software and AI-SaaS investor, which implicitly excludes sectors like hard tech, deep science, consumer marketplaces, agribusiness, and infrastructure that populate other parts of the Latin American venture landscape. The firm does not list negative sector screens publicly, but its branding and portfolio construction (SaaS, AI, FinTech verticals) function as a de facto exclusion of everything outside B2B software.