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Sarona Ventures
Sarona Ventures is a venture capital firm founded in 2016 in Tel Aviv, Israel. It invests in early-stage technology companies, focusing on B2B enterprise...
Sarona Ventures
Sarona Ventures is a venture capital firm founded in 2016 in Tel Aviv, Israel. It invests in early-stage technology companies, focusing on B2B enterprise software, artificial intelligence, and other technologies. The firm has made 114 investments, including a Series A investment in Winn.AI on February 11, 2026.
General information
Firm type
Venture Capital
Year founded
2019
Location
Region
Middle East
Country
Israel
City
Tel Aviv
Corporate office
Tel Aviv, Israel
Additional offices
New York, NY, United States · San Francisco, CA, United States · Miami, FL, United States · Dubai, United Arab Emirates · Singapore
Sector focus
Frequently asked questions
Does Sarona Ventures run its own capital or outside LP money?
It operates a hybrid model. Sarona invests proprietary capital — originally sourced from the Bouaziz family — alongside outside LPs that it describes as global families, corporate funds, unicorn founders and partners from tier-one VC platforms. The firm emphasizes that it commits its own money to every fund it sponsors, so the internal book absorbs the same risk as the external limited partners.
Which investment stages does Sarona Ventures target?
The firm invests from pre-seed through Series B and often enters bootstrapped, stealth or angel-backed companies rather than waiting for institutional-led rounds. Its stated advantage is early-traction discovery, sourced through co-investor relationships, a 450-member founder community and its on-the-ground presence across Israel, the US, Europe and Latin America.
What types of companies has Sarona backed?
The website portfolio section confirms a position in Donde, an AI-powered product-discovery platform that delivers personalized recommendations to e-commerce retail sites. Beyond that, Sarona says its combined family-plus-firm portfolio has produced seven billion-dollar unicorns across sectors that include enterprise software, FinTech, InsureTech, PropTech, RetailTech and SMB Tech.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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