Sarona Ventures

Sarona Ventures was created in 2019 as the standalone venture-capital firm built on top of the technology-investment portfolio of the Bouaziz Single Family Office, which had been deploying since 2016. The family’s own capital remains in every fund the firm raises, a structural choice that aligns its economics with those of the external limited partners it brings in. The firm is headquartered in Tel Aviv, where the Bouaziz family office is based.

It operates a hybrid model. Sarona invests proprietary capital — originally sourced from the Bouaziz family — alongside outside LPs that it describes as global families, corporate funds, unicorn founders and partners from tier-one VC platforms. The firm emphasizes that it commits its own money to every fund it sponsors, so the internal book absorbs the same risk as the external limited partners.

The firm invests from pre-seed through Series B and often enters bootstrapped, stealth or angel-backed companies rather than waiting for institutional-led rounds. Its stated advantage is early-traction discovery, sourced through co-investor relationships, a 450-member founder community and its on-the-ground presence across Israel, the US, Europe and Latin America.

The website portfolio section confirms a position in Donde, an AI-powered product-discovery platform that delivers personalized recommendations to e-commerce retail sites. Beyond that, Sarona says its combined family-plus-firm portfolio has produced seven billion-dollar unicorns across sectors that include enterprise software, FinTech, InsureTech, PropTech, RetailTech and SMB Tech.

Sarona maintains offices in New York, San Francisco and Miami and runs an annual SV2TLV event designed to connect Silicon Valley LPs and founders with the Tel Aviv venture community. The firm characterizes its US-Israel bridge as a core advantage, giving its portfolio companies direct access to American enterprises that can serve as design partners or revenue customers.

No. Although it evolved from the Bouaziz Single Family Office’s tech investment arm and the family’s capital remains inside the funds, Sarona Ventures is a separate venture capital firm that takes outside limited partners. It functions as a multi-family-supported investment manager rather than a closed family-office structure.

The firm’s website clarifies that Sarona Ventures emerged from the Bouaziz Single Family Office’s technology-investing practice, but it does not disclose the underlying source or industry that created the Bouaziz fortune. Publicly available detail on the wealth origins of the Bouaziz family remains thin, so the industrial or business-building provenance of the capital is unconfirmed.