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Schwartz & Co.
Gregory J. Schwartz, Sr. founded the firm in 1976 as a broker-dealer and registered investment advisor rooted in client-focused values. Today, the second and...
Schwartz & Co.
Gregory J. Schwartz, Sr. founded the firm in 1976 as a broker-dealer and registered investment advisor rooted in client-focused values. Today, the second and third generations of the Schwartz family run the business alongside an extended team of financial professionals, with five Schwartz sons — including CEO Edward A. Schwartz and Principals Gregory Jr., Peter, and Walter — holding leadership roles. The firm operates three distinct business lines under one roof. Its Institutional Services Group advises on corporate and public retirement plans, including 401(k) fiduciary oversight, participant education, and investment monitoring, serving clients such as Walbridge and PVS Chemicals (per the firm’s website). The Wealth Management practice delivers customized financial planning, asset allocation, and portfolio management to individuals and families. The Investment Banking group, led by Director Matt Miller, advises public, private, and private-equity clients on mergers, acquisitions, LBOs, and capital raising — making Schwartz & Co. one of the few family-controlled RIAs embedding a full-service investment bank. The team spans two offices — the corporate headquarters in Bloomfield Hills, Michigan, and a satellite office in Naples, Florida — and draws on registered representatives, CFPs, and CPAs. In 2024, the firm added Mike Kucera, an investment adviser with over three decades of experience, to its wealth management bench (per the firm’s website, May 2024). Its leadership remains deeply multi-generational: Treasurer and Director Joseph E. Schwartz also serves as Chief Investment Officer for a local senior-facility owner and operator, linking firm governance to direct operating-company investing. Schwartz & Co.’s structural distinction lies in owning a FINRA-registered broker-dealer alongside an SEC-registered RIA under the same family control. Most independent advisors outsource investment banking or lack in-house trade execution; Schwartz & Co. retains both, giving its institutional retirement-plan clients and wealth management families access to deal flow, manager due diligence, and capital-markets capabilities that typically reside inside much larger platforms.
General information
Firm type
Bank / Wealth / Trust
Year founded
1976
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Bloomfield Hills
Corporate office
3707 West Maple Road, Bloomfield Hills, MI 48301, United States
Additional offices
Naples, FL, United States
Principals
Edward A. Schwartz
Chief Executive Officer
Gregory J. Schwartz, Sr.
Chairman
Gregory J. Schwartz, Jr.
Principal
Peter F. Schwartz
Principal
Walter G. Schwartz
Principal
Joseph E. Schwartz
Treasurer, Director & Shareholder
Sector focus
Frequently asked questions
Who runs investment decisions at Schwartz & Co.?
Day-to-day leadership sits with CEO Edward A. Schwartz, while the five Schwartz brothers hold senior roles across the firm’s three businesses. Matthew J. Whitty directs institutional services, David R. Breuhan serves as a portfolio manager focusing on corporate and public retirement plans, and Matt Miller leads the investment banking group. The firm operates as a family-controlled RIA and FINRA broker-dealer, so ultimate investment and strategic authority remains with the Schwartz family principals.
Is Schwartz & Co. a pure wealth manager or does it have an institutional business?
It runs a material institutional business alongside its wealth management practice. The Institutional Services Group advises on defined-contribution plans, providing fiduciary oversight, participant education, and investment monitoring. Clients include Walbridge and PVS Chemicals. This business is paired with an in-house investment bank, which advises on M&A, LBOs, and capital raises, forming an uncommon three-line structure for a family-led RIA.
Does Schwartz & Co. participate in direct deals or only managed portfolios?
The firm offers both managed portfolios through its RIA and direct deal exposure through its investment banking arm. The banking group, led by Matt Miller, advises clients on mergers, acquisitions, and private capital raises, giving the firm a window into direct private-market transactions that many similarly sized wealth managers lack. Additionally, Treasurer Joseph E. Schwartz serves as CIO for a private owner-operator of senior living facilities, indicating some direct operating-company involvement by firm leadership.
How is Schwartz & Co. structured from a regulatory standpoint?
Schwartz & Co. is registered with the SEC as a Registered Investment Advisor and with FINRA as a broker-dealer. This dual registration allows the firm to execute trades and provide investment banking services internally — an integrated model uncommon among family-controlled RIAs, which more often outsource either trade execution or deal advisory.
What is the succession structure at the firm?
The firm remains controlled by the Schwartz family across generations. Founder Gregory J. Schwartz, Sr. serves as Chairman. His five sons hold key roles: Edward as CEO, Gregory Jr., Peter, and Walter as Principals, and Joseph as Treasurer, Director, and Shareholder. Third-generation members, including Gregory Schwartz III and TJ Schwartz, are active in client-facing investment advisory and institutional services roles, suggesting a deliberate multi-generational transition.
Does Schwartz & Co. have a presence outside the Midwest?
The firm’s headquarters are in Bloomfield Hills, Michigan, and it maintains a full-service office in Naples, Florida. The Naples office extends its wealth management reach to a region with significant retiree and high-net-worth household density, while the institutional and investment banking operations remain concentrated in Michigan.
What investment stages does Schwartz & Co.’s investment banking group typically target?
The investment banking group advises on middle-market transactions, including M&A, LBOs, and capital raising for public, private, and private-equity-backed companies. The firm does not publish a stage-specific mandate, but its focus on buy-side and sell-side advisory for sponsor-backed deals suggests it engages at the growth-equity and mature-private-company stages rather than early-stage venture.
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