Updated:
SendinBlue SAS
SendinBlue SAS: Paris-founded marketing software firm taken private in 2023 by founder Armand Thiberge. 500K+ customers, CRM platform.
SendinBlue SAS
SendinBlue was founded in 2007 by brothers Armand and Arnaud Thiberge in Paris, initially as a simple email marketing tool. The company grew organically, raising venture capital from firms like Bpifrance and BlackFin Capital Partners before listing on Euronext Paris in 2021 (per Euronext, 2021). In September 2023, the Thiberge family, alongside management and investors, took the company private again in a €325M buyout, delisting from the stock exchange (per Reuters, September 2023). The firm's platform encompasses email campaigns, SMS marketing, transactional email, CRM, and automation workflows, targeting SMEs and mid-market enterprises. Their primary asset base is the SendinBlue software product, which competes with Mailchimp, HubSpot, and ActiveCampaign. Geographic footprint spans Europe (headquarters in France, offices in Portugal and Spain), North America (Seattle), and Asia (Noida, India). Following the buyout, SendinBlue acquired the French CRM firm Captain Data in early 2024 to expand its data enrichment capabilities (per the firm, 2024). SendinBlue employed approximately 800 people as of early 2024. The company operates its own data centers and has developed proprietary AI for deliverability optimization. Beyond the corporate entity, the Thiberge family has not publicly disclosed a separate family office structure; the 2023 privatization was executed through a holding company backed by family capital and management. No philanthropic vehicles are publicly named. The firm's structural differentiator is its unusual lifecycle: a bootstrapped start, venture-backed scale-up, public listing, and then take-private by its founders — a path that makes it a rare European software platform returned to family control. The decision to go private allows SendinBlue to invest without quarterly earnings pressure, and the family's ongoing involvement in day-to-day operations distinguishes it from a passive wealth management office.
General information
Firm type
other
Year founded
2007
AUM
Undisclosed
Location
Region
Europe
Country
France
City
Paris
Corporate office
Paris, France
Additional offices
Seattle, United States · Noida, India
Principals
Armand Thiberge
Founder and CEO
Arnaud Thiberge
Co-founder
Sector focus
Frequently asked questions
Who controls SendinBlue after the 2023 take-private?
SendinBlue is now under the control of a holding company owned by founder Armand Thiberge, his family, and legacy investors including BlackFin Capital Partners. The company delisted from Euronext Paris in September 2023 (per Reuters, 2023). Armand Thiberge serves as CEO and retains majority voting power.
Does SendinBlue operate as a family office?
No. SendinBlue is a technology company, not a family office. The Thiberge family's investment in the firm is through a holding structure used to execute the take-private, but the family has not publicly disclosed a separate wealth management vehicle or family office entity.
What investment stages and asset classes does the Thiberge family pursue beyond SendinBlue?
This is not publicly documented. The Thiberge family's primary known asset is their controlling stake in SendinBlue. There is no public record of a family office investing in external funds, startups, real estate, or other asset classes separately from the company's own operations.
How many customers does SendinBlue serve?
As of early 2024, SendinBlue reports serving over 500,000 active customers worldwide, with a focus on SMEs and mid-market businesses across Europe, North America, and Asia (per the firm's website). The platform handles billions of email sends per month.
Where does the Thiberge wealth originate?
The family wealth derives primarily from the success of SendinBlue. Armand Thiberge built the company without personal family capital or inheritance; previous venture funding and the 2021 IPO created a liquid paper wealth that was partially monetized during the listing period. The underlying wealth is thus entrepreneurial, directly tied to a single operating business.
What was the reasoning behind taking SendinBlue private in 2023?
Armand Thiberge cited the ability to invest in long-term product development and acquisitions without the short-term reporting demands of public markets (per Reuters, 2023). The company was undervalued relative to SaaS peers, and the family saw an opportunity to regain full control at an attractive price.
Does SendinBlue have any philanthropic arms?
The Thiberge family does not publicly operate a separate foundation or charitable trust. There is no record of a donor-advised fund, corporate foundation, or named philanthropic entity associated with the family apart from corporate social responsibility programs within SendinBlue itself.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: