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Sentar
Sentar sells behavioural change as a service. Our first service revolves around making office employees sit less and thereby prevent the negative and costly...
Sentar
Sentar sells behavioural change as a service. Our first service revolves around making office employees sit less and thereby prevent the negative and costly consequences of sedentary behaviour (sitting down).
General information
Firm type
Asset Manager
Year founded
1990
Location
Region
North America
Country
United States
City
Huntsville
Corporate office
675 Discovery Drive, Suite 205, Huntsville, AL 35806, United States
Additional offices
North Charleston, SC · Columbia, MD · San Antonio, TX · San Diego, CA
Principals
Bridget McCaleb
Catalyst and CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Sentar?
Sentar is an operating company, not an investment firm — it does not deploy third-party capital or maintain a fund structure. Resource allocation and M&A decisions are led by CEO Bridget McCaleb, who has run the business since its 1990 founding. The 2025 ESOP conversion adds an employee-ownership governance layer but does not change day-to-day operational control.
What agencies and contract vehicles drive Sentar's revenue?
Disclosed prime awards concentrate at the Naval Information Warfare Center (NIWC) Atlantic and the Defense Health Agency. Sentar holds a position on the SeaPort-NXG IDIQ, the ITES-3S Army contract vehicle, and multiple task-order primes under NIWC. The firm lists the Department of Defense and Intelligence Community as its primary clients, with a smaller commercial practice.
How does the 2025 ESOP conversion change Sentar's ownership structure?
Before February 2025, Sentar was privately held by its founders and executives. The Employee Stock Ownership Plan transition made the entire workforce — more than 300 professionals — collective owners. ESOP structures in government contracting can provide tax advantages and retention hooks; Sentar explicitly frames the move as aligning employee incentives with long-term mission delivery.
What proprietary technology does Sentar own?
Sentar's product portfolio includes CodeValor, MissionValor, KnoWeb, DASE, Specula, and Theseus. The firm positions these tools as solutions for the 'converged cyber domain,' combining cybersecurity, intelligence analytics, and systems engineering. Specific capabilities and customer deployments are not publicly detailed.
Has Sentar made acquisitions to expand its footprint?
Yes. In 2023, Sentar acquired Waterfront Technical Services, a Huntsville-based company, adding capacity in its home market and strengthening ties to Army and missile-defense programs. Prior growth was organic, centered on contract wins at naval and health-agency customers.
What are Sentar's primary geographic hubs?
Corporate headquarters are in Huntsville, Alabama — a major aerospace and defense center. The firm maintains additional offices in North Charleston, South Carolina (Navy concentration); Columbia, Maryland (intelligence community); San Antonio, Texas (military health and cyber); and San Diego, California (naval and Pacific operations).
Is Sentar a veteran-owned business?
The firm is not formally designated as veteran-owned, but CEO Bridget McCaleb stated in 2026 that roughly 40% of the workforce has military service backgrounds. Sentar's recruitment strategy actively targets veterans, and the firm has received repeated recognition from VETS Indexes.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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