Sentry Investments

Sentry Investments

Sentry Capital Management is an asset manager based in West Jordan, Utah, known for its disciplined hedging approach using Exchange Traded Options. The firm was founded on the belief that equity markets are highly efficient and difficult to outperform through stock selection alone. The firm's strategy combines passive and active approaches to harvest market returns while reducing downside risk. It applies rules-based risk management aimed at limiting company- and sector-specific volatility. Sentry's mandate is to always maintain a hedged posture, using options for yield enhancement and risk reduction, particularly for concentrated equity positions. The team's experience and engineering are central to the strategy, though specific team size, principals, or total assets under management are not publicly disclosed. The firm operates exclusively from its Utah office. No recently reported operational events were available. Sentry's structural differentiator lies in its rigid, rules-governed approach to hedging that seeks to perform across market cycles. This contrasts with typical discretionary or beta-driven managers. The firm's explicit focus on downside protection over upside capture sets it apart in the options-based hedging space.