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Sequential Brands Group
Sequential Brands Group owns a global portfolio of brands across various consumer sectors. The company licenses its brands to top retailers, wholesalers, and...
Sequential Brands Group
Sequential Brands Group owns a global portfolio of brands across various consumer sectors. The company licenses its brands to top retailers, wholesalers, and manufacturers worldwide. Its team of experts from the consumer industries focuses on brand activation through design, product development, and marketing.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Sector focus
Frequently asked questions
What is the relationship between Sequential Brands Group and its portfolio companies?
Sequential does not own the operating companies that produce its branded goods. Instead, it grants licenses to independent manufacturers and retailers, who handle production, distribution, and sales. The firm's role is limited to brand management, quality control, and royalty collection.
What investment stages does Sequential Brands Group target?
Sequential does not invest in startups or growth-stage companies. It targets mature, often distressed consumer brands with recognizable names, with the goal of acquiring them at low valuations and extracting licensing revenue. This is not a typical venture or growth equity strategy.
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