Private EquityRIA · CRD 156366SEC-RegisteredPrivate Fund Adviser

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Serengeti Asset Management

Serengeti Asset Management is an SEC-registered investment adviser in West Palm Beach, FL, registered since 2012.

Serengeti Asset Management logo

Serengeti Asset Management

Serengeti Asset Management is an SEC-registered investment adviser in West Palm Beach, FL, registered since 2012. The firm manages $1.5 billion in assets, with $1.4 billion on a discretionary basis. It has 29 employees and 10 investment advisers.

General information

Firm type

Private Equity

Year founded

2007

AUM

Undisclosed

Location

Region

North America

Country

United States

City

West Palm Beach

Corporate office

New York, NY, United States

Principals

Joseph A. LaNasa III

Founder and Managing Partner

Alexander L. Lemond

Founder and President, Rochefort Asset Management

Ray Yousefian

Senior Managing Director

Karen Vejseli

Chief Operating Officer and Chief Financial Officer

AJ Martinez

Partner and Chief Legal Officer

Alan Eisenberg

Managing Director and Head of Business Development

Jim Johnston

Managing Director and Head of Investor Relations and Marketing

Sector focus

Private CreditTechnologyDefenseSpecial Situations

Frequently asked questions

Who runs investment decisions at Serengeti Asset Management?

Jody LaNasa is the founder and managing partner, and he leads the investment process alongside a senior team that includes Ray Yousefian as Senior Managing Director. The firm’s credit and special-situations mandates are executed collaboratively. LaNasa’s investment framework traces back to his tenure running the Multi-Strategy Investing Business for Goldman Sachs’ Special Situations Group.

How does Serengeti source proprietary deal flow in private credit?

Serengeti relies on relationships from its principals’ prior investment banking and asset management careers — LaNasa from Goldman Sachs, Yousefian from Morgan Stanley and Citi, and Eisenberg from Lazard — combined with niche structuring capability for technology and defense. The firm targets situations where the investment size or complexity falls outside the focus of large credit managers, often engaging directly with sponsor-backed companies or shareholders.

Is Serengeti structured as a single-family office or does it operate more like a venture firm?

Neither. Serengeti is an asset manager that raises external capital for its private credit and special-situations strategies; it is not a family office. While it occasionally takes equity exposure through convertibles or preferred structures, it is not a venture capital firm — its core product is non-traditional debt financing for companies with specific capital needs.

What is the relationship between Serengeti and Kyle Bass’s Hayman Capital?

In 2024, Serengeti and Kyle Bass’s firm, Hayman Capital Management, launched Rochefort Asset Management, a Serengeti-affiliated advisor. Rochefort is approved by the Department of Defense and the Small Business Administration to finance businesses critical to national and economic security. Jody LaNasa serves as Co-CEO alongside Hayman’s leadership, with Alexander L. Lemond as President.

Does Serengeti maintain philanthropic structures, and how are they separated?

The firm’s publicly available materials do not describe a dedicated philanthropic foundation or donor-advised fund. LaNasa’s advisory board service at Harvard Law School and Georgetown University does not appear to flow through a structured Serengeti-linked charitable entity, but the boundary between personal civic activity and firm assets is not disclosed.

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