SevenVentures

SevenVentures provides national TV advertising inventory from ProSiebenSat.1 channels in exchange for a minority equity stake in a B2C company. The investment size ranges from EUR 0.5m to EUR 30.0m in media value, depending on the campaign's scope. A Media-for-Revenue (M4R) variant is also available, where the firm takes a share of revenue generated from the TV-driven sales uplift. This converts the parent broadcaster's unsold advertising slots into a portfolio of equity positions.

The firm targets early- to growth-stage B2C digital companies with proven business models that can scale through mass-market television advertising. Sectors in the portfolio include digital insurance (Clark), digital health (Vayamed), consumer electronics resale (Back Market), and online financial services (finanzen.de). Pure B2B, deep-tech, or low-recurring-purchase businesses are generally not a fit for the TV-centric customer-acquisition model.

The firm's investment team is publicly presented as three people: Patrick Schmid, Maria Popova, and Andrea Greiner. Patrick Schmid appears as the most senior investment professional, while the other two serve as investment managers. Ultimate investment committee decisions sit within ProSiebenSat.1's commercial division, not a standalone partnership. The firm does not disclose a CIO or managing partner separate from the corporate parent.

No. SevenVentures does not raise external capital or charge management fees. It is a permanent-capital vehicle wholly owned by ProSiebenSat.1 Media SE. It writes Media-for-Equity checks using advertising inventory rather than cash drawn from a committed fund. This makes it more akin to a corporate venture arm with a unique non-cash currency than a traditional GP-LP fund structure.

The firm participates as a minority investor, typically alongside traditional venture capital firms. SevenVentures usually does not lead a cash round, but its media commitment is often structured as part of a broader funding event. Confirmed co-investment rounds include Clark's Series C alongside Tencent and White Star Capital, and Otrium's EUR 110M funding round. Its role is to add brand-scale firepower, not to set terms or take board seats.

The portfolio is pan-European, with a core concentration in the DACH region. Confirmed investments include German companies (Clark, finanzen.de), a Dutch company (Otrium), and French companies (Back Market). The parent broadcaster ProSiebenSat.1 operates primarily in Germany, Austria, and Switzerland, anchoring the investment activity to markets where its TV reach provides a genuine competitive moat.