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SevenVentures
SevenVentures is the leading TV media investor and the investment arm of ProSiebenSat.1. It partners with B2C and high-growth consumer-oriented digital...
SevenVentures
SevenVentures is the leading TV media investor and the investment arm of ProSiebenSat.1. It partners with B2C and high-growth consumer-oriented digital companies, offering minority Media-for-Equity investments, Exit Participations, and Media-for-Revenue co-operations. It supports early to growth stage companies with proven business models, including those expanding in Germany and Austria, with flexible investment sizes from EUR 0.5m up to EUR 30.0m.
General information
Firm type
Venture Capital
Year founded
2009
Location
Region
Europe
Country
Germany
City
Unterföhring
Corporate office
Unterföhring, Germany
Principals
Patrick Schmid
Senior Investment Manager / Principal
Maria Popova
Portfolio Director
Andrea Greiner
Senior Manager Sales & Investment Consulting
Sector focus
Frequently asked questions
How does SevenVentures' Media-for-Equity model actually work?
SevenVentures provides national TV advertising inventory from ProSiebenSat.1 channels in exchange for a minority equity stake in a B2C company. The investment size ranges from EUR 0.5m to EUR 30.0m in media value, depending on the campaign's scope. A Media-for-Revenue (M4R) variant is also available, where the firm takes a share of revenue generated from the TV-driven sales uplift. This converts the parent broadcaster's unsold advertising slots into a portfolio of equity positions.
What types of companies does SevenVentures invest in?
The firm targets early- to growth-stage B2C digital companies with proven business models that can scale through mass-market television advertising. Sectors in the portfolio include digital insurance (Clark), digital health (Vayamed), consumer electronics resale (Back Market), and online financial services (finanzen.de). Pure B2B, deep-tech, or low-recurring-purchase businesses are generally not a fit for the TV-centric customer-acquisition model.
Is SevenVentures a traditional venture capital fund?
No. SevenVentures does not raise external capital or charge management fees. It is a permanent-capital vehicle wholly owned by ProSiebenSat.1 Media SE. It writes Media-for-Equity checks using advertising inventory rather than cash drawn from a committed fund. This makes it more akin to a corporate venture arm with a unique non-cash currency than a traditional GP-LP fund structure.
Where does SevenVentures deploy capital geographically?
The portfolio is pan-European, with a core concentration in the DACH region. Confirmed investments include German companies (Clark, finanzen.de), a Dutch company (Otrium), and French companies (Back Market). The parent broadcaster ProSiebenSat.1 operates primarily in Germany, Austria, and Switzerland, anchoring the investment activity to markets where its TV reach provides a genuine competitive moat.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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