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Shift
Shift is a leading provider of credit and payment products to Australian businesses. It offers credit and payment solutions for businesses to trade, pay and...
Shift
Shift is a leading provider of credit and payment products to Australian businesses. It offers credit and payment solutions for businesses to trade, pay and access funds, including working capital, equipment and trade products. Shift’s products enable businesses to take control of their cash flow, purchase assets, streamline trade terms and choose suitable financial products. The firm supports the growth aspirations of more than 30,000 Australian businesses.
General information
Firm type
other
Location
Region
Oceania
Country
Australia
Corporate office
Australia
Principals
Praveenesh Pala
Chief Financial Officer (CFO)
Sector focus
Frequently asked questions
How does Shift make credit decisions?
Shift uses a proprietary Streaming Data Service that ingests read-only business banking data, ASIC company records, and risk insights to build a live financial position of a borrower. This lets the firm assess credit based on actual cash flows and conduct rather than static financial estimates, and supports continuous credit-limit adjustments without repeated manual reviews.
What products does Shift offer to Australian businesses?
Shift provides a Business Overdraft that links to a business transaction account, an Equipment Line for financing new or second-hand fitouts and equipment in installments, Asset Finance for purchasing vehicles or machinery without paying upfront, a Term Loan, and a Trade Account for paying supplier invoices. These products are designed around repeat-use and revolving access to funds.
Does Shift distribute its products directly or through intermediaries?
Both. Shift partners with brokers who serve SME clients, providing them a portal called Shift Connect that surfaces eligible credit-limit increases and financial-position insights. It also works directly with suppliers via its Shift Trade product, helping them manage credit risk and order processing for their business customers.
Is Shift a bank?
No. Shift is a non-bank technology company providing credit and payment solutions. It is not a deposit-taking institution, and its underwriting relies on data streams from a customer’s existing Australian bank accounts to size and manage credit facilities.
What type of businesses does Shift typically serve?
Shift focuses on Australian small and medium enterprises across a wide range of industries — recent named customers include food manufacturers like The Confectionist and Mayfair Bakery, a vineyard operator (Rouleur Wine Co), a concreting business (Bramich’s Concreting), and a retail service concept (Sneaker Laundry). The common thread is a need for working capital or equipment finance with flexible, data-driven terms.
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