Simplura Health Group

Simplura Health Group

Simplura Health Group was formed as a family office to own and grow a home-healthcare operating company. The firm’s primary asset is Modivcare, which provides personal care services — including assistance with activities of daily living, companionship, medication reminders, and skilled nursing — across Connecticut, Florida, Massachusetts, New Jersey, New York, Pennsylvania, and West Virginia. No founding principal or founding year is publicly disclosed. Modivcare’s strategy combines direct in-home caregiver deployment with a data-driven monitoring platform that tracks program impact and member outcomes. The operating company offers both non-medical home health aides and licensed nurses, plus rehabilitation professionals (physical, occupational, and speech therapists). The model aims to keep clients aging in place by reducing inpatient care costs, according to the firm’s website. All revenue comes from fee-for-service personal care contracts, likely with state Medicaid programs and managed-care organizations. The family office structure stands alone — no additional offices, total professionals, AUM, or deployment numbers are available. The firm does not disclose a philanthropic foundation or alternative-investment vehicles. No recent operational event (deal, executive hire, or regulatory filing) has been reported in the public record within the last 24 months. Simplura Health Group is structurally distinct because it operates as an integrated family office and operating company: the family’s capital sits directly in the service-delivery business rather than in a traditional investment portfolio. That architecture ties the family’s wealth to the operational performance of one home-care platform, limiting diversification but maximizing control.