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SLR Digital Finance
SLR Digital Finance provides working capital financing to digital media, advertising, ad tech, and MarTech companies. It offers asset-based loans and factoring...
SLR Digital Finance
SLR Digital Finance provides working capital financing to digital media, advertising, ad tech, and MarTech companies. It offers asset-based loans and factoring services, using data to assess creditworthiness and provide quick approvals and favorable credit terms. The company is based in Los Angeles, California.
General information
Firm type
Asset Manager
Year founded
2021
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Michael S. Lee
Chief Executive Officer
Joshua S. Siegel
Chairman
Sector focus
Frequently asked questions
Who runs investment decisions at SLR Digital Finance?
CEO Michael S. Lee leads investment decisions and originated the firm's strategy before its launch. He previously built a technology lending team at a regional bank. Chairman Joshua S. Siegel oversees credit policy through the parent firm's governance structure. Underwriting is centralized within SLR Capital Partners' credit committee, with final approval on loans above $20M by the parent board.
How does SLR Digital Finance source proprietary deal flow?
SLR Digital Finance relies on relationships with top-quartile venture capital firms that refer their portfolio companies. Many deals come through the parent firm's existing network across direct lending and credit funds. The firm does not publicly disclose a formal pro rata or lead-rights program.
Is SLR Digital Finance structured as a single family office or does it operate more like a venture firm?
SLR Digital Finance is an asset manager subsidiary of SLR Capital Partners, which raises institutional capital from pension funds, endowments, and insurance companies. It is not a family office and has no family wealth underlying it. The firm's capital comes from a balance sheet shared across SLR's credit platforms, not from external committed capital.
Does SLR Digital Finance participate in fund commitments or only direct loans?
SLR Digital Finance only provides direct loans and equipment financing to portfolio companies. It does not commit to external venture funds or make equity investments. The parent firm, SLR Capital Partners, invests in third-party credit funds but the digital finance unit focuses solely on bilateral lending.
What investment stages does SLR Digital Finance typically target?
The firm targets growth-stage companies with $10M+ in annual recurring revenue, typically series C and later. It structures loans for expansion, working capital, or equipment needs. Seed and early-stage companies generally do not qualify.
Which sectors does SLR Digital Finance explicitly avoid?
The firm avoids cryptocurrency and blockchain projects (except infrastructure plays), biotech without FDA approval, pure-play consumer apps, and speculative hardware. It prefers asset-light software companies with predictable recurring revenue and strong institutional investors.
How is SLR Digital Finance related to SLR Capital Partners?
SLR Digital Finance is a wholly owned subsidiary of SLR Capital Partners, a credit management firm with $40B+ AUM (per public filings). The parent provides balance sheet capital, risk management, and back-office operations. SLR Digital Finance operates as a separate business unit with independent underwriting but shares compliance, legal, and servicing functions.
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