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Smile Group
Smile Group is a leading internet firm in Asia. We invest, build and partner with disruptive founders with audacious ideas to help them realise their ambition.
Smile Group
Smile Group is a leading internet firm in Asia. We invest, build and partner with disruptive founders with audacious ideas to help them realise their ambition.
General information
Firm type
Private Equity
Year founded
1999
Location
Region
Asia
Country
India
City
Gurgaon
Corporate office
Gurgaon, India
Additional offices
Singapore
Principals
Manish Vij
Founder
Harish Bahl
Founder
Sector focus
Frequently asked questions
Who makes investment decisions at Smile Group?
Founders Manish Vij and Harish Bahl share decision-making authority on all capital allocations. Both have operational backgrounds in digital advertising and internet media from the early 2000s. There is no external investment committee.
Does Smile Group raise external capital from limited partners?
No. Smile Group deploys the founders' proprietary capital, earned from earlier entrepreneurial exits in digital advertising. It has not publicly launched a conventional venture fund structure with institutional limited partners.
How does Smile Group source new investments?
Sourcing relies on the founder network built over 25 years of Indian internet operations, plus alumni from incubated companies who often introduce promising founders. The firm's venture-lab model — building platforms alongside entrepreneurs — generates proprietary deal flow not accessible to traditional funds.
Which sectors does Smile Group explicitly avoid?
Smile Group concentrates on consumer internet, digital media, and software. It has no public track record in deep-tech, hardware, or biotech. The founders' expertise shapes a deliberate avoidance of capital-intensive industrial sectors.
What is the firm's geographic remit?
The primary market is India, with a secondary base in Singapore that supports expansion into Southeast Asian markets. Investments outside this corridor are rare and not part of the stated strategy.
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