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SMITH MOORE & CO.
SMITH MOORE & CO. is an SEC-registered investment adviser in CLAYTON, MO, registered since 2007. The firm manages $2.4 billion in assets, with $2.1 billion on...
SMITH MOORE & CO.
SMITH MOORE & CO. is an SEC-registered investment adviser in CLAYTON, MO, registered since 2007. The firm manages $2.4 billion in assets, with $2.1 billion on a discretionary basis. It has 65 employees and 50 investment advisers.
General information
Firm type
Asset Manager
Year founded
1919
Location
Region
North America
Country
United States
City
Clayton
Corporate office
St. Louis, MO, United States
Principals
James G. Forsyth III
Chairman
John P. Moore
President
Arthur B. Smith
Co-Founder (historical)
John T. Moore Jr.
Co-Founder (historical)
Sector focus
Frequently asked questions
Does Smith Moore & Co. accept new client relationships?
The firm has historically served a closed circle of St. Louis-based families and does not publicly solicit new advisory mandates. Its capacity is limited by design — the firm has never grown through marketing or acquisition, only through multigenerational family referrals. Prospective clients are generally introduced through existing family relationships rather than a formal intake process.
What is the firm's historical record through market dislocations?
Public records indicate Smith Moore retained all client accounts through the Great Depression, a fact the firm itself cites in its centennial communications (per St. Louis Business Journal, 2019). The firm does not publish audited performance composites, so verifiable return data across subsequent dislocations is unavailable. Its durability is documented through continuity of client relationships rather than marked-to-market track records.
Is institutional capital allocable to Smith Moore & Co.?
No. Smith Moore does not manage commingled funds, does not accept institutional limited partners, and does not market a track record to consultants or databases. The firm operates as a private advisory for individual and trust accounts. An institutional allocator can observe the firm as a potential co-investor partner when Smith Moore participates alongside other Midwest family offices, but cannot commit capital directly to the firm.
Where does Smith Moore invest outside of public markets?
Private credit and Midwest commercial real estate form the core of the firm's non-public allocation. The firm has historically financed regional manufacturing and distribution businesses through direct private loans and has acquired income-producing office and industrial properties in secondary Missouri and Illinois markets. It does not participate in venture capital, buyout funds, or hedge fund allocations in any disclosed capacity.
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