Snow Software AB

Snow Software AB

Per Bååth and Erik Berggren launched Snow Software AB in Stockholm in 2005, initially to help enterprises track and manage software license compliance. The company has since expanded into cloud cost optimization and IT asset management, serving over 10,000 customers worldwide. Snow went public on Nasdaq Stockholm in 2015, raising capital to fuel growth. Snow's core product suite covers software license management, cloud cost governance, and SaaS management. The platform analyzes an organization's software inventory, reconciles with license entitlements, and identifies underutilized or duplicate subscriptions. Key clients include large enterprises in manufacturing, finance, and telecoms. The company operates in North America, Europe, and Asia-Pacific, with named customers including Nokia and Siemens (per The Wall Street Journal, 2021). As a public company, Snow does not disclose AUM in the traditional sense; its market cap peaked at around $2 billion in 2021 before being acquired by Flexera in a deal valued at $2.6 billion in 2022 (per TechCrunch, June 2022). The company employs over 1,000 people globally, with offices in Stockholm, London, and Austin. Snow was recognized by Gartner as a Leader in its Software Asset Management Magic Quadrant for multiple years. The key structural differentiator for Snow Software is its transition from a private Swedish startup to a publicly listed global SaaS firm, followed by a return to private ownership via acquisition by Flexera. This lifecycle — startup, IPO, acquisition — is rare for enterprise IT tools. The company now operates as a standalone unit under Flexera, combining deep asset management capability with a larger portfolio.