Asset Manager

Updated:

SNSI Capital Management

SNSI Capital Management was founded in Toronto in 2017 by Shez Samji, who brought institutional asset-management experience to a gap in Canadian private...

SNSI Capital Management

SNSI Capital Management was founded in Toronto in 2017 by Shez Samji, who brought institutional asset-management experience to a gap in Canadian private credit. Samji structured the firm to originate, underwrite, and manage direct-loan portfolios secured against hard assets and receivables — a posture that targets yield premiums without taking unsecured corporate credit risk. The strategy concentrates on asset-backed private credit and special-situations lending across Canada. Underlying collateral typically includes real estate, equipment, inventory, and accounts receivable from mid-market companies requiring bridge, construction, or working-capital facilities. SNSI avoids sponsor-backed LBO financing, positioning instead as a direct relationship lender. The portfolio construction blends senior secured loans with select mezzanine participations, and the firm has executed facility sizes typically in the C$2 million to C$15 million range, according to public record. Geographic deployment spans Ontario, British Columbia, and Alberta. The firm operates a lean team structure under Samji's investment-committee leadership, with credit analysis, legal structuring, and asset management functions concentrated internally. No disclosed philanthropic vehicles, co-investment clubs, or multi-family-office services have been launched since inception. In 2023, SNSI expanded its origination activity in the construction-loan segment, deploying capital into Ontario mid-rise residential projects amid tightening bank appetite for that asset class. SNSI's structural distinction lies in combining regulated portfolio-management rigor with an origination model that bypasses broker desks and investment banks — the firm sources directly from borrowers, accountants, and regional intermediaries. That direct pipe, uncommon among Canadian alternative credit funds of its size, gives SNSI first-look access without competing in auction processes dominated by larger institutional lenders.

General information

Firm type

Asset Manager

Year founded

2017

AUM

Below $500M (Altss estimate)

Location

Region

North America

Country

Canada

City

Toronto

Corporate office

Toronto, ON, Canada

Principals

Shez Samji

President & Chief Investment Officer

Sector focus

Hedge FundsPrivate Credit

Frequently asked questions

Who makes investment decisions at SNSI Capital Management?

Shez Samji, the firm's founder, President, and Chief Investment Officer, chairs the investment committee and has final authority on credit approvals. Samji brings prior institutional asset-management experience to the firm's underwriting process. All loans are approved through a structured internal review that assesses collateral quality, cash-flow coverage, and exit pathways.

What types of loans does SNSI originate?

SNSI focuses on asset-backed private credit and special-situations lending. Loan collateral typically includes real estate, equipment, inventory, and accounts receivable. The firm underwrites bridge loans, construction facilities, and working-capital loans to mid-market Canadian companies that fall outside traditional bank credit parameters. SNSI avoids unsecured corporate lending and sponsor-backed leveraged buyout financing.

How large are SNSI's typical loan facilities?

SNSI typically originates loans in the C$2 million to C$15 million range, a segment where chartered banks have reduced direct engagement and larger private-credit funds face diseconomies of scale. This middle band allows SNSI to price loans at yield premiums while maintaining portfolio diversification across industries, collateral types, and Canadian provinces.

Does SNSI invest in fund commitments or only direct loans?

SNSI invests exclusively through direct origination of private credit instruments. The firm does not act as a limited partner in external private-debt funds or allocate to commingled vehicles. This direct-only model eliminates layering of fees and gives SNSI full control over underwriting, documentation, and ongoing asset management.

Where geographically does SNSI lend?

SNSI's loan portfolio is concentrated in Canada, with documented origination in Ontario, British Columbia, and Alberta. The firm has not publicly disclosed lending activity outside these three provinces. Its regional focus reflects a strategy of maintaining proximity to borrowers and collateral for ongoing monitoring.

How does SNSI source its deal flow?

SNSI sources loans through a direct-origination network of borrowers, accountants, and regional intermediaries rather than relying on broker desks, investment banks, or auction processes. This proprietary pipe avoids competitive bidding and provides first-look access to mid-market credit opportunities that larger institutional lenders do not actively pursue.

Is SNSI Capital Management registered as a portfolio manager in Canada?

SNSI operates as a registered portfolio manager in Ontario, regulated by the Ontario Securities Commission. This registration subjects the firm to capital requirements, compliance obligations, and conduct standards that provide a governance framework beyond what an unregistered private lender would maintain.

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