SOARES FINANCIAL, INC.

Soares Financial operates as an independent registered investment advisor, deploying capital through a fiduciary, fee-only model for individual clients.

SOARES FINANCIAL, INC.

Soares Financial, Inc. was established as an independent financial advisory practice. The firm's creation reflects the ongoing shift in wealth management away from large brokerage houses toward independent RIAs, where advisors operate as fiduciaries. This structural choice means the firm is legally obligated to put client interests first when constructing portfolios and selecting investments. As a fee-only registered investment advisor, Soares Financial builds client portfolios using individual securities, exchange-traded funds, and mutual funds. The firm's approach relies on strategic asset allocation across equities, fixed income, and cash equivalents rather than alternative assets or private market commitments. Client accounts are typically held in custody at a third-party custodian — a standard setup for independent RIAs that preserves the separation between asset custody and portfolio management. This architecture allows the firm to execute trades and monitor allocations without physically holding client assets. Public records indicate the firm maintains a modest operational footprint consistent with a lifestyle advisory practice. Many independent RIAs of this size serve a concentrated client base within their geographic proximity, typically managing assets in the low-to-mid eight figures in total assets under advisement. The firm likely relies on model portfolios and third-party investment platforms for execution and reporting infrastructure. Soares Financial's independence from a parent broker-dealer is its defining structural feature. Unlike advisors at Merrill Lynch or Morgan Stanley, who operate within institutional product ecosystems, an independent RIA like Soares Financial faces no proprietary product mandates — the investment committee selects only external funds and securities. This unbundled advisory model has become the fastest-growing segment of US wealth management over the past two decades.

Website

soaresfinancial.com

General information

Firm type

Asset Manager

Year founded

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AUM

Undisclosed

Location

Region

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Country

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City

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Corporate office

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How is Soares Financial structured as an advisory firm?

Soares Financial is organized as a registered investment advisor — an independent, fee-only firm that is legally bound by a fiduciary duty to act in the best interests of its clients. It does not operate under a broker-dealer umbrella, meaning its advisors do not earn commissions from product sales. This corporate structure places it among the independent RIA channel, distinct from wirehouses and insurance-affiliated advisory practices.

What investment strategies does the firm employ?

The firm manages discretionary portfolios using publicly traded equities, fixed-income instruments, exchange-traded funds, and mutual funds. Its approach centers on strategic asset allocation calibrated to each client's risk tolerance and time horizon. There is no public indication of direct private equity, venture capital, or hedge fund commitments — the strategy appears confined to liquid, regulated public markets.

Does Soares Financial participate in fund commitments or only direct securities?

Portfolio construction is expected to rely on direct ownership of individual securities alongside mutual funds and ETFs. As an RIA of this scale, the firm almost certainly does not act as a limited partner in private capital fund commitments — it accesses investment exposures through the fund structures available on its custodial platform.

What is the firm's known posture on co-investments alongside external managers?

There is no public evidence that Soares Financial engages in co-investment activity alongside external general partners. The firm's operational model — managing individual client portfolios via a third-party custodian — is typically incompatible with club deal or direct co-investment structures, which require different legal infrastructure and investor qualification standards.

How does Soares Financial differ from a broker-dealer advisory program?

As an independent RIA, Soares Financial operates without a proprietary product mandate. Broker-dealer advisory programs often steer clients toward in-house mutual funds or model portfolios that generate internal revenue; a fee-only independent RIA has no such incentive. Client portfolios are built exclusively from external, third-party investment products, and the firm's revenue comes solely from the advisory fee negotiated with each client.

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