Private Equity

Updated:

Social Starts

Social Starts is a set of early-stage venture funds that uses analytics to uncover and invest in the strongest companies in the strongest segments.

Social Starts logo

Social Starts

Social Starts is a set of early-stage venture funds that uses analytics to uncover and invest in the strongest companies in the strongest segments. It has a uniquely data-driven approach to investing in moment-of-inception and Series A financing rounds. Its current fund, Social Starts Health and Happiness, focuses on startups that help people live longer, live better, or both.

General information

Firm type

Private Equity

Year founded

2012

Location

Region

North America

Country

United States

City

Reno

Corporate office

Reno, NV, United States

Principals

Mike Edelhart

Managing Partner

William Lohse

Founder Emeritus

Patrick Nicoll

General Counsel and Chief Operating Officer

Andrew Nealon

Partner & CTO

Bradley Welch

Investment Partner

Charles C. Smith

Investment Partner

Sector focus

Digital HealthAI/MLEnterprise SoftwareClimateTechAgriTech & FoodTechMobility & TransportationFinTechMedia & EntertainmentRobotics & AutomationHealthcare ServicesEducation

Frequently asked questions

Who runs investment decisions at Social Starts?

Managing Partner Mike Edelhart leads investment decisions. He brings over four decades of experience across tech media, startups, and venture capital, including roles at Ziff-Davis and SoftBank. Investment Partners Bradley Welch and Charles C. Smith, alongside Partner and CTO Andrew Nealon, contribute to sourcing and diligence.

How does Social Starts source proprietary deal flow?

Social Starts uses a proprietary analytics engine to identify the strongest companies in the strongest market segments. The firm reviews and adjusts its sector focus every six months based on quantitative signals. Its portfolio of over 400 companies also generates referral and co-investment opportunities.

Does Social Starts participate in fund commitments or only direct deals?

Social Starts makes direct equity investments in seed and Series A rounds. It does not disclose acting as a limited partner in other venture funds. Its model is built on direct company engagement, often writing first-check or early-stage checks alongside other institutional co-investors.

What investment stages does Social Starts typically target?

The firm targets moment-of-inception and Series A financing rounds. Its historical portfolio includes companies at the seed and startup stages, with occasional follow-on participation. The current Health and Happiness fund maintains this early-stage posture.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on private equity firms?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Reno Private Equity profiles