Sorrento Pacific Financial

Sorrento Pacific provides outsourced broker-dealer and RIA services to credit unions and community banks. The firm places licensed financial advisors inside partner branches, co-brands them under the institution's name, and handles compliance, supervision, and product access so the depository institution can offer investment services without building its own infrastructure.

Sorrento Pacific was rolled into a shared holding structure with CUSO Financial Services in 2020, then became part of Atria Wealth Solutions, a wealth management aggregator backed by Lee Equity Partners. In February 2024, LPL Financial announced it was acquiring Atria, including Sorrento Pacific and its affiliated entities.

The firm operates a B2B2C model where the primary client is the financial institution, not the end investor. Partner banks and credit unions gain a turnkey investment program, while Sorrento Pacific manages the regulatory and supervisory framework — a structure that sits between a traditional broker-dealer and an institutional outsourcing provider.

The firm partners primarily with credit unions and community banks. Known partners include Patelco Credit Union and SchoolsFirst Federal Credit Union, among the largest credit unions in California. The platform extends across institutions that want investment services embedded in their retail branch operations.

No. Following a 2020 consolidation with CUSO Financial Services and subsequent ownership by Atria Wealth Solutions, the firm was acquired by LPL Financial as part of LPL's purchase of Atria, announced in early 2024. It now operates under the LPL umbrella, though the co-branded branch model continues.