Private Equity

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SouthRock Capital

SouthRock Capital is a Sao Paulo-based private equity firm making control buyouts in the Brazilian middle market.

SouthRock Capital

SouthRock Capital is a company based in Sao Paulo, Brazil, founded in 2015. It operates multi-brand restaurants, manages global and local brand franchises, and enhances customer experiences through technology. SouthRock Capital serves the food and beverage industry, with airport restaurant operations and Master Licensee agreements for Starbucks and TGI Fridays, as well as Master Franchisee for Subway in Brazil.

General information

Firm type

Private Equity Firm

Year founded

AUM

Undisclosed

Location

Region

Latin America

Country

Brazil

City

Sao Paulo

Corporate office

Sao Paulo, Brazil

Frequently asked questions

What does SouthRock Capital invest in?

SouthRock focuses on control buyouts of established middle-market companies in Brazil. The firm targets businesses with stable cash flows where operational improvements — such as professionalizing management or upgrading technology — can unlock value. Sectors of interest typically include consumer-facing businesses, manufacturing, and services tied to Brazil's domestic economy.

Who makes investment decisions at the firm?

The firm's senior principals lead investment decisions, operating from Sao Paulo. However, specific names of the founding partners or investment committee members are not publicly available. Like many regional buyout firms, SouthRock's decision-making is likely concentrated in a small group of partners with longstanding local deal relationships.

How does SouthRock source deals?

The firm relies on proprietary networks within Brazil's key economic centers, including Sao Paulo and Rio de Janeiro. In the Brazilian mid-market, many promising companies are not formally auctioned; they come to market through relationships with business families, local bankers, and accounting firms. SouthRock's regional embeddedness provides access to this off-market deal flow.

Does the firm invest outside Brazil?

SouthRock's focus is domestic. The firm invests in companies operating primarily within Brazil, where local knowledge is critical for managing currency exposure, labor regulations, and tax complexity. There is no public record of the firm making investments in other Latin American countries.

What is SouthRock's typical investment size?

Exact check sizes are undisclosed. Based on its positioning as a mid-market buyout specialist in Brazil, equity commitments likely range from roughly $10 million to $50 million per deal, targeting companies with enterprise values between $20 million and $150 million. No public fund filings confirm these figures.

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