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Sow and Reap Financial
Sow and Reap Financial was founded in 2015 by Ryan D. Parson, a North Carolina-based advisor who structured the firm around the intersection of...
Sow and Reap Financial
Sow and Reap Financial was founded in 2015 by Ryan D. Parson, a North Carolina-based advisor who structured the firm around the intersection of faith-driven values and institutional-quality portfolio construction. The firm operates as a registered investment advisor from Durham, serving a client base concentrated in the Research Triangle region. Parson’s early career included time at larger financial institutions, but Sow and Reap emerged as a deliberate departure — a practice built to align investment advisory with the specific stewardship principles his client base requested. The firm manages assets across equity, fixed income, and retirement-plan allocations, with a particular focus on employer-sponsored 401(k) and 403(b) plans for small- to mid-sized businesses and nonprofits. Parson has publicly described the firm’s portfolio approach as rooted in factor-based investing, leaning on low-cost, rules-based strategies rather than active stock picking. The retirement-plan division operates as a 3(38) investment manager under ERISA, taking direct fiduciary responsibility for plan investment menus — a structural feature that separates Sow and Reap from advisory firms that only offer non-discretionary consulting to plan sponsors. Sow and Reap maintains a lean team structure typical of a boutique RIA, with Parson as the lead investment decision-maker. No adjacent vehicles, philanthropic foundations, or co-investment clubs have been publicly disclosed. The firm’s geographic footprint remains concentrated in North Carolina’s Piedmont region, though its retirement-plan work covers multi-state employers through remote fiduciary services. As of 2023, Parson expanded the firm’s digital presence through a financial-literacy initiative tied to church networks, a channel that doubles as a client-acquisition engine. Structurally, the firm is distinct for blending a 3(38) fiduciary posture on retirement plans with a client-acquisition strategy routed through faith networks — a sourcing model that bypasses the traditional wirehouse-to-RIA pipeline. The firm is not a family office, but its founder-led, no-external-capital model mirrors the continuity incentives of one. No succession plan or governance structure has been publicly detailed.
General information
Firm type
Asset Manager
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Durham
Corporate office
Durham, NC, United States
Principals
Ryan D. Parson
Founder and CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Sow and Reap Financial?
Founder and CEO Ryan D. Parson leads all investment decisions. Parson built the firm after prior roles at larger financial institutions, and he remains the primary portfolio strategist. The firm’s investment philosophy leans on factor-based, rules-driven strategies rather than individual security selection.
Does Sow and Reap operate as a single-family office?
No. Sow and Reap Financial is a registered investment advisor, not a family office. It serves an external client base of individuals, entrepreneurs, and retirement-plan sponsors, primarily in the southeastern United States.
What investment stages or asset classes does the firm focus on?
The firm focuses on publicly traded equities, fixed income, and retirement-plan allocations rather than private-market stages. Its retirement-plan division acts as a 3(38) fiduciary for employer-sponsored 401(k) and 403(b) plans, selecting and monitoring investment menus for plan sponsors.
How does the firm source clients?
Client acquisition is closely tied to faith-based networks and church communities across North Carolina and the broader Southeast. In 2023, the firm formalized this through a financial-literacy program aimed at congregations, which also functions as an outreach and sourcing channel.
Is Sow and Reap a fiduciary under ERISA?
Yes. On retirement-plan engagements, the firm operates as a 3(38) investment manager under ERISA, which means it takes direct, discretionary fiduciary responsibility for the plan’s investment lineup — a more binding standard than the non-discretionary consulting offered by many RIAs.
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