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SpareFoot
SpareFoot is an Austin-based online marketplace for self-storage, helping customers find and reserve storage units across the United States.
SpareFoot
SpareFoot was founded in 2008 by Chuck Gordon, Dan Latham, and Sam C Burgess in Austin, Texas. The company established itself as a self-service platform that aggregates storage inventory and consumer demand, operating without a disclosed family-office or asset-management mandate. The firm's strategy centers on software and marketplace technology, with no evidence of direct investment in storage assets or external portfolio holdings. Rather, SpareFoot provides a search-and-booking engine that connects renters with independent and chain-operated storage facilities. It earns revenue through per-lead charges or commissions on completed rentals. The company is known to employ a workforce in Austin but has not publicly disclosed team size, total assets managed, or any additional offices. SpareFoot was acquired by StorageMart in April 2017, making it a wholly owned operating subsidiary of a larger self-storage operator. No recent operational events or philanthropic structures have been publicly documented since that acquisition. The structural differentiator for SpareFoot is its pure internet-platform model in the self-storage vertical. Unlike property-owning storage firms, SpareFoot owns no physical assets and faces minimal capital expenditure. Its risk profile is tied to consumer rental demand and digital-advertising efficiency rather than real estate appreciation.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Frequently asked questions
What business model does SpareFoot operate?
SpareFoot operates as a digital marketplace, not a storage owner. It earns revenue from lead generation and booking commissions by connecting consumers with storage facilities. The company does not invest in or manage self-storage real estate directly (public record).
Who founded SpareFoot?
SpareFoot was founded in 2008 by Chuck Gordon, Dan Latham, and Sam C Burgess in Austin, Texas (public record). Gordon served as CEO for many years.
Is SpareFoot still an independent company?
No. SpareFoot was acquired by StorageMart in April 2017 (per StorageMart announcement, 2017). It now operates as a subsidiary of StorageMart, one of the largest private self-storage operators in North America.
Does SpareFoot have any family-office or asset-management operations?
There is no evidence SpareFoot operates as a family office or asset manager. Its business is a technology-enabled marketplace for self-storage reservations (public record).
What geographic markets does SpareFoot cover?
SpareFoot primarily serves the United States. Its platform lists storage facilities nationwide, with no confirmed international expansion (per the firm's website).
How does SpareFoot generate revenue?
SpareFoot charges storage facilities on a per-lead or per-commission basis for reservations booked through its platform. It does not disclose financial metrics such as revenue or profit margins (Per the firm's business model description).
What is SpareFoot's relationship to StorageMart?
SpareFoot was acquired by StorageMart in 2017 and operates as its wholly owned subsidiary. StorageMart is a private self-storage operator, and the acquisition allowed StorageMart to expand its digital reservation capabilities (per StorageMart announcement, 2017).
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