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Spireon

Spireon is a North American vehicle-intelligence company connecting 3.5M assets via LoJack, FleetLocate, and GoldStar — founded 2002, backed by Greenbriar.

Spireon

Spireon began in 2002 in Knoxville, Tennessee, and after a 2011 merger of Procon GPS, Procon Fleet Services, and Enfotrace backed by Bertram Capital, consolidated under the Spireon brand in 2012. The company has since grown through acquisitions, including the 2021 purchase of CalAmp's LoJack U.S. stolen-vehicle recovery business and the launch of its GoldStar wireless GPS solution for buy-here-pay-here dealerships. The firm's strategy spans three product families: LoJack for franchise dealerships and auto lenders, FleetLocate for trailer and commercial fleet managers, and GoldStar for subprime auto lenders. Spireon counts over 3.5 million active subscribers and processes 75 billion enhanced telemetry messages per month. Its geographic footprint is entirely North America, with a corporate headquarters in Irvine, California. Greenbriar Equity Group invested in Spireon in 2018, a significant capital event that also expanded the product suite (per the firm, 2018). Spireon does not disclose its total number of employees, but its Glassdoor rating and industry NPS scores suggest a mid-size operation. The company operates no publicly known philanthropic or adjacent vehicles. Spireon's structural differentiator is its device-independent, platform-first architecture: the NSpire cloud layer integrates with third-party hardware rather than locking users into proprietary trackers. This hardware-agnostic position, combined with LoJack's established brand in stolen-vehicle recovery, gives the firm a dual revenue stream — subscription telematics and legacy recovery services — that few telematics pure-plays match.

General information

Firm type

other

Year founded

2002

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Irvine

Corporate office

Irvine, CA, United States

Sector focus

AutomotiveIoT & TelematicsEnterprise Software

Frequently asked questions

Who owns Spireon?

Spireon is privately held. Greenbriar Equity Group made a significant investment in the company in 2018 (per the firm, 2018). Earlier backers include Bertram Capital.

Does Spireon manufacture its own GPS hardware?

Spireon is device-independent — its NSpire platform works with a range of third-party trackers and sensors, alongside its own branded devices like FleetLocate FL Flex and the GoldStar GPS tracker.

What is Spireon's relationship to LoJack?

Spireon acquired CalAmp's LoJack U.S. stolen-vehicle recovery business in 2021 and relaunched LoJack as a connected-car platform for franchise dealers (per the firm). LoJack is now a Spireon product line.

Which industries does Spireon serve?

Spireon serves automotive dealerships (franchise and independent), auto lenders, commercial fleet operators, trailer and asset managers, and buy-here-pay-here auto dealers. Its consumer-facing VehiclePath app also targets individual car owners.

Does Spireon operate outside North America?

No. Spireon's website and product documentation describe its operations as focused exclusively on the United States and Canada.

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