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Sportradar Group AG
Sportradar Group AG is a Swiss-based technology company that aggregates and distributes official sports data. The firm was founded in 2001 by Carsten Koerl,...
Sportradar Group AG
Sportradar Group AG is a Swiss-based technology company that aggregates and distributes official sports data. The firm was founded in 2001 by Carsten Koerl, who remains executive chairman, and has grown through strategic acquisitions and long-term partnerships with major leagues like the NBA, NHL, and FIFA. Sportradar's business spans multiple asset classes: data licensing to bookmakers, media rights distribution, integrity services for anti-match-fixing, and fan engagement platforms. It serves over 1,500 customers globally, including DraftKings, FanDuel, and Bet365. The company operates across North America, Europe, Asia, and Latin America, with confirmed contracts in over 100 countries. The firm employs roughly 3,000 staff and maintains offices in Switzerland, the UK, the US, Austria, Germany, and Australia. In September 2024, Sportradar signed a five-year exclusive data distribution agreement with the MLB (per MLB, September 2024). The company also operates a philanthropic arm, the Sportradar Integrity Services Foundation, focused on sports integrity research. Sportradar's structural differentiator is its vertically integrated data pipeline from live event capture to broadcast and betting distribution—a model that few competitors replicate. The company went public via a SPAC merger in 2021 (trading on NASDAQ as SRAD), giving it a public market governance structure unusual among data providers.
General information
Firm type
other
Location
Region
Europe
Country
Switzerland
City
Sankt Gallen
Corporate office
Sankt Gallen, Switzerland
Sector focus
Frequently asked questions
How does Sportradar source proprietary deal flow?
Sportradar sources deals primarily through long-term exclusive data and media rights agreements with sports leagues, including the NBA, NHL, MLB, and FIFA. The company also pursues strategic acquisitions of technology firms that extend its capabilities, such as its purchase of AI-driven content provider Voxel in 2023 (public record).
Does Sportradar participate in fund commitments or only direct deals?
Sportradar does not act as an investment manager allocating third-party capital. Its business model involves direct commercial contracts for data licensing and media rights, as well as occasional corporate acquisitions. The firm does not maintain a venture fund or co-investment platform.
Which sectors does Sportradar explicitly avoid?
By design, Sportradar operates exclusively in sports technology and data. It does not invest in or develop products for non-sports verticals such as healthcare, finance, or real estate. The company's entire revenue base is tied to sporting events.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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