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Sports Card Investor
Geoff Wilson founded Sports Card Investor in 2019, a content and data network serving the sports card hobby.
Sports Card Investor
Geoff Wilson founded Sports Card Investor in 2019, a content and data network serving the sports card hobby. Wilson previously built and sold a tech company and runs growth agency Three Five Two, which provides capital for his family office activities (per firm website). Sports Card Investor deploys capital into sports cards, collectibles, and early-stage consumer tech. Wilson has participated in more than a dozen direct investments, including stakes in Dibbs (a fractional card platform), Neighborly Software, and NoviAMS. The portfolio spans baseball, basketball, football, hockey, and soccer cards, with a data-driven approach rooted in the Market Movers app. Geographic focus is overwhelmingly US-based, with occasional exposure to international sports card markets. Wilson operates from Atlanta, Georgia, with a mailing address in the city. The team size is not disclosed; the site lists only Wilson as a principal. Adjacent ventures include the Card Kids YouTube channel with his sons and Atlanta Tech Village coaching. 2024: launched 'Cashing Out Rare Shohei Ohtani Grails!' and other high-engagement content driving traffic to the Market Movers app. Sports Card Investor is structurally distinct as a single-family office built atop a media-and-data platform, rather than pooled funds or outside LP capital. Wilson brought the business to over $1M in revenue in year one with no external funding (per firm website), a rare bootstrap achievement in the collectibles space.
General information
Firm type
Single Family Office
Year founded
2019
AUM
Under $100M (Altss estimate)
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
3101 Cobb Parkway SE, Suite 100, Atlanta, GA 30339, United States
Principals
Geoff Wilson
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Sports Card Investor?
Geoff Wilson is the sole named principal and founder. He makes all investment decisions, drawing on his background as a tech entrepreneur and his experience building a growth agency, Three Five Two (per firm website).
How does Sports Card Investor source proprietary deal flow?
Deal flow comes from Wilson's media platform: the Sports Card Investor website, YouTube channel, and Market Movers app generate hundreds of thousands of followers, creating a built-in audience for card-related opportunities. Wilson also networks through startup hubs like Atlanta Tech Village and his existing portfolio founders (per firm website).
Is Sports Card Investor structured as a single family office or does it operate more like a venture firm?
It is structured as a single-family office. There is no external LP capital; Wilson funds all investments from personal capital generated by Three Five Two and prior exits. The entity does not manage third-party money (per firm website).
Does Sports Card Investor participate in fund commitments or only direct deals?
Wilson makes direct investments in individual sports cards and early-stage companies. He has not disclosed any fund commitment activity. His investment in Dibbs, a fractional card platform, is a direct equity stake, not a fund participation (per firm website).
What investment stages does Sports Card Investor typically target?
The portfolio spans seed-stage and growth-stage startup investments (e.g., Dibbs, Neighborly Software) alongside liquid asset investments in graded sports cards. There is no stated preference for a specific stage; both early and growth opportunities are pursued (per firm website).
Which sectors does Sports Card Investor explicitly avoid?
The firm does not publicly disclose any sectors it avoids, but its disclosed portfolio is concentrated in collectibles, sports technology, and enterprise software. No investments in real estate, energy, or healthcare have been reported.
Where does the underlying wealth come from?
The underlying wealth originates from Wilson's revenue-generating growth agency Three Five Two, the acquisition of Social News Desk by Graham Holdings in 2014, and early-stage startup exits (per firm website).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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